Marsh Wear tested a refined free shipping message on product pages. Learn how this change affected conversion rates and site behavior.
Context-aware shipping message
Goal
Conversion rate
Result
-5.5% Conversion rate
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
If we display only one clear, context-specific shipping message based on product price, then conversion rate will increase because users will better understand the shipping benefit for specific items.
What We Changed
- Displayed only one context-aware free shipping message per product.
- Used specific messaging based on product price.
- Removed redundant shipping information.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.1%
Change in amount of clicks
+3.7%
Click-through rate change
+0.4%
visitors
Key Learnings
- Simplifying messages did not improve conversion as expected.
- Reduced messaging may have decreased perceived value.
- Context-specific messaging requires further exploration.
Detailed results breakdown
Add-to-cart rate change
-1.0%
Average order value
-4.2%
Click-through rate change
+3.7%
Lift in conversion rate
-5.5%
Change in revenue per visitor
-9.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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Simplifying the navigation bar produced modest positive trends across conversion rate, AOV, and RPV, but none reached statistical significance.
+2.35% (CVR) CVR
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-0.1% Clickthrough rate