Talk to a humanMarsh Wear tested a refined free shipping message on product pages. Learn how this change affected conversion rates and site behavior.
Context-aware shipping message
Goal
Conversion rate
Result
-5.5% Conversion rate
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
If we display only one clear, context-specific shipping message based on product price, then conversion rate will increase because users will better understand the shipping benefit for specific items.
What We Changed
- Displayed only one context-aware free shipping message per product.
- Used specific messaging based on product price.
- Removed redundant shipping information.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.1%
Change in amount of clicks
+3.7%
Click-through rate change
+0.4%
visitors
Key Learnings
- Simplifying messages did not improve conversion as expected.
- Reduced messaging may have decreased perceived value.
- Context-specific messaging requires further exploration.
Detailed results breakdown
Add-to-cart rate change
-1.0%
Average order value
-4.2%
Click-through rate change
+3.7%
Lift in conversion rate
-5.5%
Change in revenue per visitor
-9.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Winner
Product Image Grid Layout on Desktop PDPs
Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
+3.0% Add-to-cart rate
Winner
Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue
The test evaluated a new design and placement for a promotional banner to improve visibility and effectiveness. Discover what changes impacted conversions and revenue.
-45.5% Revenue per visitor (RPV)
Collection Page (PLP)
Inconclusive
Clickable size buttons on collection pages
Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
+0.0% Conversion rate