Talk to a humanCustomizable products got a badge and a real-life use photo on their product cards. See how the change affected sales across 8,236 visitors in 16 days.
Customise Badges on Product Cards Cut Conversion Rate 5.0%
Goal
Conversion rate
Result
-5.0% Conversion rate
Category
Collection Page (PLP)
Outcome
Loss Prevented
Before
After
If we add a customization badge and real-life use images to customizable product cards, then conversion rate will rise because shoppers notice these products and feel more confident seeing real examples.
What We Changed
- Added a "Customise" badge to product cards for customizable products.
- Replaced the main product image on those cards with a real-life use photo.
- Left product cards for non-customizable products unchanged.
The Results
How the new version compared with the original, across all devices.
-5.0%
Conversion rate
-6.5%
Revenue per visitor
-3.0%
Orders
Key Learnings
- Conversion rate fell 5.0% and revenue per visitor 6.5%, so the badge and photos lowered sales overall.
- Mobile carried the drop, with conversion rate down 16.3% on 7,406 mobile visitors. Desktop had too few visitors to read.
- On conversion rate, the original had a 54.0% probability of performing better. The size of the loss is uncertain.
- Add-to-cart rate rose 5.1%, so the cards drew interest that didn't turn into orders.
Detailed results breakdown
Conversion rate
-5.0%
Revenue per visitor
-6.5%
Orders
-3.0%
Average order value
-4.2%
Add-to-cart rate
+5.1%
Free Trial
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30,000+ Monthly sessions.
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Other experiments we've run
Search & Navigation
Inconclusive
Restored Mobile Navigation Shows Mixed Results on Conversion and Revenue
The mobile menu went back to an earlier layout with better access to categories and fewer distractions. See what changed across 8,086 mobile visitors.
+5.4% Conversion rate
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate