Talk to a humanDelaying the promotional pop-up by 60 seconds increased mobile conversion rates. Discover how this timing adjustment improved user engagement.
Delaying promo pop-up boosts user engagement
Goal
Conversion rate
Result
+7.9% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we delay the promo pop-up until a user has spent 1 minute on the page, then conversion rates will increase because users can build purchase intent without immediate interruption.
What We Changed
- Delayed the pop-up to appear after 60 seconds on the page.
- Reduced early interruptions for users.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+14.5%
Add-to-cart rate change
+14.3%
Add-to-cart rate change
+10.2%
Change in amount of orders
Key Learnings
- Delaying the pop-up helped users engage more deeply with content.
- Users were less likely to dismiss the offer when timed later.
- Improved timing led to increased conversions and revenue.
- Reducing interruptions built user trust and intent.
Detailed results breakdown
Add-to-cart rate change
+14.3%
Average order value
-4.8%
Click-through rate change
-4.3%
Lift in conversion rate
+7.9%
Change in revenue per visitor
+4.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Banner
Inconclusive
Shipping Info Banner Breaks Down Objections Around Shipping
A shipping info banner was added to the site to break down the objections around shipping costs and delivery times. Check out how this experiment went.
+1.5% Conversion rate
Cart
Inconclusive
Simplified Checkout Process
The checkout process was simplified with fewer steps and cleaner forms. See how these changes impacted conversion rate and bounce rate.
+0.5% Clickthrough rate
Search & Navigation
Winner
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate