Delaying the promotional pop-up by 60 seconds increased mobile conversion rates. Discover how this timing adjustment improved user engagement.
Delaying promo pop-up boosts user engagement
Goal
Conversion rate
Result
+7.9% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we delay the promo pop-up until a user has spent 1 minute on the page, then conversion rates will increase because users can build purchase intent without immediate interruption.
What We Changed
- Delayed the pop-up to appear after 60 seconds on the page.
- Reduced early interruptions for users.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+14.5%
Add-to-cart rate change
+14.3%
Add-to-cart rate change
+10.2%
Change in amount of orders
Key Learnings
- Delaying the pop-up helped users engage more deeply with content.
- Users were less likely to dismiss the offer when timed later.
- Improved timing led to increased conversions and revenue.
- Reducing interruptions built user trust and intent.
Detailed results breakdown
Add-to-cart rate change
+14.3%
Average order value
-4.8%
Click-through rate change
-4.3%
Lift in conversion rate
+7.9%
Change in revenue per visitor
+4.8%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
+8.4% Conversion rate
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