The test added a Buy Now card on the landing page to simplify purchasing. See how this change impacted conversion rates.
Direct Purchase Option Boosts Football Landing Page Conversion Rates
Goal
Conversion rate
Result
+4.2% Conversion rate
Category
Landing Page
Outcome
Winner
Before
After
If we allow customers to purchase directly from landing pages, then the conversion rate will improve because there will be less friction, making the path to completion quicker and easier.
What We Changed
- Improved the content hierarchy and structure to better educate customers arriving from ad traffic.
- Added a product card to the Football landing page.
- Enabled direct purchase from the landing page.
- Removed the need to redirect to another page.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.6%
Bounce rate change
+5.4%
Change in amount of orders
+4.3%
Change in revenue per visitor
Key Learnings
- Direct purchase options reduced friction in the buying process.
- Fewer clicks increased conversion rates by simplifying user journeys.
- The bounce rate increased possibly due to quicker decision-making.
- Revenue saw a positive lift due to improved conversion rates.
Detailed results breakdown
Add-to-cart rate change
+2.5%
Average order value
-1.7%
Click-through rate change
-20.7%
Lift in conversion rate
+4.2%
Change in revenue per visitor
+4.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Visual free shipping progress indicator
A visual indicator was added to the minicart to show how close users are to free shipping. Discover how this change impacted user behavior and average order value.
-5.9% Conversion rate
Banner
Shipping Info Banner Breaks Down Objections Around Shipping
A shipping info banner was added to the site to break down the objections around shipping costs and delivery times. Check out how this experiment went.
+1.5% Conversion rate
Product Page (PDP)
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate