Talk to a humanCollection page filters got clearer groups, better controls and an active filters summary. See how 35,108 visitors responded over 29 days.
Redesigned Collection Filters Show an 8.7% Conversion Rate Lift
Goal
Conversion rate
Result
+8.7% Conversion rate
Category
Collection Page (PLP)
Outcome
Positive signal
Before
After
If we redesign the filters with clearer category groups and more functional controls, then conversion rate will rise because shoppers can narrow product lists and reach relevant items with less effort.
What We Changed
- Introduced clearer filter categories: product type, size, color, in stock, rating and price.
- Added multi-select where it made sense.
- Reordered filters by relevance.
- Improved the controls with checkboxes, swatches, sliders and chips.
- Added "Apply" and "Clear All" buttons plus an active filters summary.
The Results
How the new version compared with the original, across all devices.
+8.7%
Conversion rate
+7.7%
Orders
-1.5%
Revenue per visitor
Key Learnings
- Conversion rate rose 8.7% and orders 7.7%, with an 85.6% probability that the variant beats the original.
- Mobile drove the gain, with conversion rate up 12.4% across 27,453 mobile visitors.
- Average order value fell 9.0%, so revenue per visitor slipped 1.5%, mostly from desktop.
- The test ran 29 days without reaching significance, so treat this as a signal, not proof.
Detailed results breakdown
Conversion rate
+8.7%
Orders
+7.7%
Revenue per visitor
-1.5%
Average order value
-9.0%
Add-to-cart rate
+1.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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Collection Page (PLP)
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+17.3% Add-to-Cart Rate
Homepage
Positive signal
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+18.99% (CTR) CTR
Cart
Inconclusive
Trust Icons at Checkout Make No Clear Difference to Conversion Rate
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+0.9% Conversion rate