Talk to a humanWe redesigned the filter system to improve user navigation and increase conversions. Learn how these changes impacted key metrics.
Enhanced collection filters
Goal
Conversion rate
Result
+8.7% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we redesign the filters using clearer category groupings and more functional controls, then the conversion rate will increase because users will be able to refine product lists more effectively and reach the items most relevant to their needs with less effort.
What We Changed
- Introduced improved filter categories: product type, size, color, in stock, rating, price.
- Added multi-select capabilities.
- Reordered filters by relevance.
- Enhanced filter UI controls.
- Added “Apply,” “Clear All,” and “Active Filters” summary block.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+8.7%
Lift in conversion rate
+8.1%
Lift in conversions
+7.7%
Change in amount of orders
Key Learnings
- Clearer category groupings helped users find products faster.
- Multi-select options allowed more precise filtering.
- Improved UI controls enhanced user interaction.
- Better filter organization reduced bounce rates.
Detailed results breakdown
Add-to-cart rate change
+1.3%
Average order value
-9.0%
Click-through rate change
+1.2%
Lift in conversion rate
+8.7%
Change in revenue per visitor
-1.5%
Free Trial
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30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Ready to invest in systematic CRO.
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Why free?
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Our bet
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