Talk to a humanSwapping color swatches for product images aimed to boost add-to-cart rates by improving visual clarity. Discover how this change impacted user behavior.
Enhanced product visualization with sleeve thumbnail images boosts user confidence and engagement
Goal
Revenue per visitor (RPV)
Result
-65.8% Revenue per visitor (RPV)
Category
—
Outcome
Winner
Before
After
If color swatches are replaced with real product images showing sleeve variants, then the add-to-cart rate will increase because visual clarity builds user confidence in color selection and reduces hesitation.
What We Changed
- Swapped color circles for actual product thumbnail images.
- Thumbnails updated the main image on hover or selection.
- Clicking thumbnails selected the color variant and updated details.
- Ensured uniform thumbnail design and responsiveness.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+22.4%
Add-to-cart rate change
+16.3%
Click-through rate change
+13.6%
Add-to-cart rate change
Key Learnings
- Visual clarity improved add-to-cart and click-through rates.
- Users engaged more with clear product representations.
- Conversion and revenue dropped, suggesting potential issues with overall experience or pricing.
- Reduced bounce rate indicated better initial engagement.
Detailed results breakdown
Add-to-cart rate change
+22.4%
Average order value
-50.8%
Click-through rate change
+16.3%
Lift in conversion rate
-30.5%
Change in revenue per visitor
-65.8%
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+0.0% Conversion rate
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Loss Prevented
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-28.29% (CVR) CVR
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Winner
Homepage Redesign Boosts Engagement and Conversions
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