We tested the impact of highlighting the returns policy on customer confidence and purchase behavior. Discover how this change affected engagement and conversions.
Implementing Returns Policy Advertising
Goal
ACR
Result
-3.58% (ACR) ACR
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
If we emphasize the returns policy, then customer confidence will increase because they know exchanges are easy and hassle-free.
What We Changed
- Highlighted the returns policy on product pages.
- Added an easy-to-understand exchange process.
- Emphasized hassle-free returns flow.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+0.6%
Click-through rate change
+0.5%
Change in amount of clicks
-0.1%
visitors
Key Learnings
- Clear returns policy did not significantly boost conversion rates.
- Slight increase in click-through suggests interest in policy details.
- Highlighting returns policy may reduce bounce rates by providing assurance.
- The change did not drive more cart additions as expected.
Detailed results breakdown
Add-to-cart rate change
-3.6%
Click-through rate change
+0.6%
Change in amount of clicks
+0.5%
visitors
-0.1%
cart adds
-3.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Homepage Redesign Boosts Engagement and Conversions
We redesigned the homepage to improve user experience, resulting in higher conversion rates and engagement. Discover how these changes impacted key metrics.
+8.0% Conversion rate
Landing Page
Direct Purchase Option Boosts Football Landing Page Conversion Rates
The test added a Buy Now card on the landing page to simplify purchasing. See how this change impacted conversion rates.
+4.2% Conversion rate
Product Page (PDP)
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate