Discover how adding a gallery of ready-made hat designs increased engagement and conversions by helping customers visualize customization options.
Inspiration Gallery on Custom PDP
Goal
Conversion rate
Result
+6.3% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we add an inspiration gallery of professionally photographed ready-made hats to customizable PDPs, then conversion rates will increase because it helps users visualize the outcome, reducing uncertainty and making the customization experience feel more approachable.
What We Changed
- Added an inspiration gallery to product pages.
- Included 4-6 professional photos of past customized hats.
- Positioned gallery below customization tool or before reviews.
- Made images link to pre-configured product pages.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.2%
Change in amount of clicks
+12.8%
Click-through rate change
8.69%
Revenue change
Key Learnings
- Visual examples increased user confidence in customization.
- Professional photos showcased product quality, enhancing appeal.
- Clear visualization reduced hesitation and improved engagement.
- Linking images to product pages streamlined the customer journey.
Detailed results breakdown
Add-to-cart rate change
+4.1%
Average order value
+2.5%
Click-through rate change
+12.8%
Lift in conversion rate
+6.3%
Change in revenue per visitor
+8.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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-5.6% Conversion rate
Homepage
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We tested a new layout for product recommendations on the homepage to increase user engagement. Discover the impact of these changes on key performance metrics.
+1.5% Clickthrough rate