Discover how adding a gallery of ready-made hat designs increased engagement and conversions by helping customers visualize customization options.
Inspiration Gallery on Custom PDP
Goal
Conversion rate
Result
+6.3% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we add an inspiration gallery of professionally photographed ready-made hats to customizable PDPs, then conversion rates will increase because it helps users visualize the outcome, reducing uncertainty and making the customization experience feel more approachable.
What We Changed
- Added an inspiration gallery to product pages.
- Included 4-6 professional photos of past customized hats.
- Positioned gallery below customization tool or before reviews.
- Made images link to pre-configured product pages.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.2%
Change in amount of clicks
+12.8%
Click-through rate change
8.69%
Revenue change
Key Learnings
- Visual examples increased user confidence in customization.
- Professional photos showcased product quality, enhancing appeal.
- Clear visualization reduced hesitation and improved engagement.
- Linking images to product pages streamlined the customer journey.
Detailed results breakdown
Add-to-cart rate change
+4.1%
Average order value
+2.5%
Click-through rate change
+12.8%
Lift in conversion rate
+6.3%
Change in revenue per visitor
+8.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Enhancing Homepage Credibility with Curated User-Generated Content
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+6.1% Conversion rate
Other
404 Page Featuring Best Sellers
Adding popular collections to the 404 page encouraged users to continue browsing, leading to increased conversions and engagement.
+6.79% (CVR) CVR
Product Page (PDP)
Enhanced Customization Flow
We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
+15.1% Conversion rate