Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
'Made in the USA' Icon Above Product Title
Goal
Conversion rate
Result
+53.0% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If the “Made in the USA” icon and text are placed above the product title, then the PDP conversion rate will increase because users will immediately see trust-building origin info without having to scroll or read detailed copy.
What We Changed
- Moved "Made in the USA" icon and text above the product title.
- Ensured the icon was visible immediately on page load.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+75.3%
Change in revenue per visitor
71.82%
Revenue change
+64.9%
Add-to-cart rate change
Key Learnings
- Positioning trust symbols visibly can significantly boost conversions.
- Immediate exposure to origin information enhances user trust quickly.
- Strategic placement reduces bounce rates by engaging users earlier.
Detailed results breakdown
Add-to-cart rate change
+64.9%
Average order value
+14.5%
Click-through rate change
+8.4%
Lift in conversion rate
+53.0%
Change in revenue per visitor
+75.3%
Free Trial
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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Optimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
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