Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
'Made in the USA' Icon Above Product Title
Goal
Conversion rate
Result
+53.0% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If the “Made in the USA” icon and text are placed above the product title, then the PDP conversion rate will increase because users will immediately see trust-building origin info without having to scroll or read detailed copy.
What We Changed
- Moved "Made in the USA" icon and text above the product title.
- Ensured the icon was visible immediately on page load.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+75.3%
Change in revenue per visitor
71.82%
Revenue change
+64.9%
Add-to-cart rate change
Key Learnings
- Positioning trust symbols visibly can significantly boost conversions.
- Immediate exposure to origin information enhances user trust quickly.
- Strategic placement reduces bounce rates by engaging users earlier.
Detailed results breakdown
Add-to-cart rate change
+64.9%
Average order value
+14.5%
Click-through rate change
+8.4%
Lift in conversion rate
+53.0%
Change in revenue per visitor
+75.3%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
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+1.5% Conversion rate
Collection Page (PLP)
Enhanced Navigation Clarity with Breadcrumbs on Collection Pages
Adding breadcrumbs to collection pages improved navigation and boosted user engagement. Learn how this change impacted key metrics.
+1.8% Conversion rate
Cart
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR