Talk to a humanA small flag icon and "Made in the USA" text moved to sit right above the product title. See what happened, and why the small sample matters.
A Made in the USA Callout Above the Product Title Shows a 53.0% Conversion Rate Lift
Goal
Conversion rate
Result
+53.0% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If the "Made in the USA" icon and text sit above the product title, then conversion rate will increase because shoppers see trust-building origin info without scrolling or reading detailed copy.
What We Changed
- Moved the "Made in the USA" callout to sit directly above the product title.
- Paired the text with a small flag icon.
The Results
How the new version compared with the original, across all devices.
+53.0%
Conversion rate
+75.3%
Revenue per visitor
+50.0%
Orders
Key Learnings
- Conversion rate rose 53.0%, with a 97.0% signal probability, but the test didn't reach significance.
- Only 1,408 visitors took part over 38 days, so the size of the lift is unreliable.
- On mobile, add-to-cart rate fell 14.7% even as conversion rate rose 27.9%.
- Origin info near the top of the page is a strong signal, not proof, and worth retesting with more traffic.
Detailed results breakdown
Conversion rate
+53.0%
Revenue per visitor
+75.3%
Orders
+50.0%
Add-to-cart rate
+64.9%
Bounce rate
-8.2%
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+4.2% Conversion rate
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Simplified Navigation Bar Improves User Engagement
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Product pages got a short free shipping message right under the add-to-cart button. Across 76,500 visitors, conversion didn't move.
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