Talk to a humanThe mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
Goal
Conversion rate
Result
+7.5% Conversion rate
Category
Cart
Outcome
Positive signal
Before
After
If we redesign the mini-cart to reduce clutter and improve layout hierarchy, then conversion rate will increase because a cleaner, more focused cart reduces distractions on mobile.
What We Changed
- Shrank the cart header and free shipping area to free up space.
- Redesigned and repositioned the cross-sells so they compete less with checkout.
- Hid a promotional banner while the mini-cart is open.
- Spaced out cross-sell controls to avoid mis-taps.
- Kept the subtotal, shipping message and checkout button clearly visible.
The Results
How the new version compared with the original, across all devices.
+7.5%
Conversion rate
+9.9%
Revenue per visitor
+1.4%
Average order value
Key Learnings
- Conversion rate rose 7.5% and revenue per visitor 9.9%, with an 86.2% probability that the variant beats the original.
- It didn't reach significance across 35,480 visitors, so treat it as a strong signal, not proof.
- Desktop conversion rose 14.1%, ahead of mobile at 4.7%, while mobile revenue per visitor rose 12.0%.
- Add-to-cart rate slipped 2.0%, possibly because the cross-sells inside the mini-cart got less prominent.
Detailed results breakdown
Conversion rate
+7.5%
Revenue per visitor
+9.9%
Average order value
+1.4%
Add-to-cart rate
-2.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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Positive signal
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+4.9% Conversion rate
Product Page (PDP)
Positive signal
Streamlined Product Page Layout
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+9.0% Conversion Rate