The minicart was redesigned to prioritize the checkout button and remove distractions. Discover how these changes impacted conversion rates and user behavior.
Minicart redesign increases checkout prominence and reduces distractions to boost conversions
Goal
Conversion rate
Result
-9.9% Conversion rate
Category
Cart
Outcome
Loss Prevented
Before
After
IF we move and restyle the checkout button to be more prominent and remove the chat button from the minicart, THEN minicart-to-checkout conversion rate will increase, BECAUSE the clearer CTA placement and reduced distractions will help users focus on completing their purchase.
The checkout button was restyled with a high-contrast color and lock icon to increase visual prominence. The recommendations widget and chat button were removed from the minicart view to reduce distractions. Spacing and layout were adjusted to create a cleaner visual hierarchy focused on the checkout action.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+8.5%
Click-through rate change
+5.0%
Change in amount of clicks
-3.2%
visitors
The minicart redesign drove +8.5% more click-throughs and reduced bounce rate by -4.8%, but conversion rate dropped -9.9% and revenue fell -20.83%. Stripping away the recommendations widget and chat button may have removed elements that actually helped users during the cart stage—product suggestions could have increased basket size, and the chat button may have resolved purchase hesitations. The prominent checkout button attracted clicks but didn't overcome the loss of supportive cart elements.
Detailed results breakdown
Add-to-cart rate change
-3.5%
Average order value
-13.2%
Click-through rate change
+8.5%
Lift in conversion rate
-9.9%
Change in revenue per visitor
-18.2%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
-1.40% (CVR) CVR
Product Page (PDP)
'Made in the USA' Icon Above Product Title
Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
+53.0% Conversion rate
Banner
Shipping Banner with Info Modal
A shipping info banner was added to improve user confidence and increase conversions. See how this change impacted key metrics.
+4.7% Conversion rate