Discover how restructuring the product page layout impacted conversion rates by surfacing cross-sell products earlier.
New PDP layout
Goal
Conversion rate
Result
+1.4% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we move “You Might Also Like” higher on the PDP and condense the benefits section, then the conversion rate will increase because customers will see more relevant product options earlier and won’t be slowed by excessive scrolling through low-impact content.
What We Changed
- Moved “You Might Also Like” section directly below core product info.
- Condensed the benefits section to reduce vertical space.
- Displayed benefits in a grid layout for efficiency.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.7%
Change in revenue per visitor
+3.5%
Click-through rate change
+2.9%
Average order value
Key Learnings
- Placing cross-sell products higher increased visibility and interest.
- Reducing scrolling improved page efficiency and user experience.
- A more compact layout kept customers engaged with relevant content.
- Early exposure to additional products encouraged browsing and conversions.
Detailed results breakdown
Add-to-cart rate change
-4.3%
Average order value
+2.9%
Click-through rate change
+3.5%
Lift in conversion rate
+1.4%
Change in revenue per visitor
+3.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Enhanced Desktop Experience
Enhancing the desktop experience produced a modest 2.2% conversion rate lift and 1.0% add-to-cart gain, but results were inconclusive.
-0.36% (CTR) CTR
Product Page (PDP)
Optimized Mobile Layout
Optimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
-3.28% (CTR) CTR
Collection Page (PLP)
Single-Column Product Grid
Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
+63.1% Revenue per visitor (RPV)