Talk to a humanThe test evaluated a new design and placement for a promotional banner to improve visibility and effectiveness. Discover what changes impacted conversions and revenue.
Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue
Goal
Revenue per visitor
Result
-45.5% Revenue per visitor (RPV)
Category
—
Outcome
Positive signal
Before
After
If we surface the “Buy 3 Sleeves, get off” bundle offer directly near the Add to Cart button, then average order value will increase because users will be more likely to see and act on the upsell offer when it’s displayed at the key purchase decision point.
What We Changed
- Moved the banner near the Add to Cart button.
- Adjusted the design to prevent it from appearing clickable.
- Made the banner actually clickable to trigger a popup.
The Results
How the new version compared with the original, across all devices.
+7.0%
Change in amount of clicks
+4.1%
visitors
+2.8%
Click-through rate change
Key Learnings
- Placing the banner near the decision point increased visibility but didn’t improve conversions.
- Making the banner clickable did not lead to expected engagement.
- The new design reduced user confusion but didn't translate into higher sales.
- Visibility alone isn't enough; the offer needs clearer value communication.
Detailed results breakdown
Add-to-cart rate change
-29.8%
Average order value
-27.3%
Click-through rate change
+2.8%
Lift in conversion rate
-22.5%
Change in revenue per visitor
-45.5%
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30,000+ Monthly sessions.
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Other experiments we've run
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate