Talk to a humanThe test evaluated a new design and placement for a promotional banner to improve visibility and effectiveness. Discover what changes impacted conversions and revenue.
Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue
Goal
Revenue per visitor (RPV)
Result
-45.5% Revenue per visitor (RPV)
Category
—
Outcome
Winner
Before
After
If we surface the “Buy 3 Sleeves, get off” bundle offer directly near the Add to Cart button, then average order value will increase because users will be more likely to see and act on the upsell offer when it’s displayed at the key purchase decision point.
What We Changed
- Moved the banner near the Add to Cart button.
- Adjusted the design to prevent it from appearing clickable.
- Made the banner actually clickable to trigger a popup.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.0%
Change in amount of clicks
+4.1%
visitors
+2.8%
Click-through rate change
Key Learnings
- Placing the banner near the decision point increased visibility but didn’t improve conversions.
- Making the banner clickable did not lead to expected engagement.
- The new design reduced user confusion but didn't translate into higher sales.
- Visibility alone isn't enough; the offer needs clearer value communication.
Detailed results breakdown
Add-to-cart rate change
-29.8%
Average order value
-27.3%
Click-through rate change
+2.8%
Lift in conversion rate
-22.5%
Change in revenue per visitor
-45.5%
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30,000+ Monthly sessions.
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Running on Shopify or Shopify Plus.
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Other experiments we've run
Product Page (PDP)
Loss Prevented
Mobile Layout Optimization for AOV
Discover how mobile layout changes drove a 43.2% increase in average order value but came at the cost of conversion rate.
-28.29% (CVR) CVR
Homepage
Winner
Homepage Redesign Boosts Engagement and Conversions
We redesigned the homepage to improve user experience, resulting in higher conversion rates and engagement. Discover how these changes impacted key metrics.
+8.0% Conversion rate
Collection Page (PLP)
Loss Prevented
Add-to-Cart Button on Mobile Collection Pages To Boost Purchase Convenience
We tested adding an "Add to Cart" button on mobile collection pages to simplify the purchase process. Discover how this change impacted key performance metrics.
-2.7% Add-to-cart rate