Talk to a humanProduct pages got a more prominent size finder, a shorter intro, a higher accordion and a lifestyle video. Mobile and desktop responded in opposite ways.
A Product Page Redesign Shows an 8.1% Conversion Rate Lift
Goal
Conversion rate
Result
+8.1% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we improve the product page layout and prioritize trust-building content, then conversion rate will increase because key product information and validation are easier to find.
What We Changed
- Made the "Find your size" button more prominent.
- Shortened the intro description.
- Moved the accordion higher for faster access to key information.
- Added a lifestyle video showing the product in real-life use.
The Results
How the new version compared with the original, across all devices.
+8.1%
Conversion rate
+11.9%
Revenue per visitor
+7.1%
Orders
Key Learnings
- Conversion rate rose 8.1% and revenue per visitor 11.9%. The variant had a 68.6% probability of beating the original.
- Mobile drove the gain, with conversion rate up 27.0% on mobile, while desktop conversion rate fell 11.9%.
- Add-to-cart rate fell 4.7%, so fewer shoppers added items even as more visitors bought.
- With 7,289 visitors and 20% statistical power, this is a signal to retest, ideally one change at a time.
Detailed results breakdown
Conversion rate
+8.1%
Revenue per visitor
+11.9%
Orders
+7.1%
Average order value
+3.6%
Add-to-cart rate
-4.7%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Positive signal
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
The promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
+7.9% Conversion rate
Product Page (PDP)
Positive signal
A Free Shipping Message on Product Pages Shows a 21.0% Conversion Rate Lift
Product pages got a clear line saying "This product is eligible for free shipping." See how it changed orders over 26 days.
+21.0% Conversion rate
Product Page (PDP)
Inconclusive
A Product Page Benefits Section Shows Mixed Results on Conversion and Revenue
Product pages got a new benefits section, customer photos and a reworked reviews block. See how conversion and order value moved over 28 days.
+10.4% Conversion rate