A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Inconclusive
Adding Return Policy Link on Product Pages
Adding a return policy link to product pages aimed to reduce purchase anxiety and answer questions about returns before they become objections. See how it impacted conversions and user engagement.
-1.4% Conversion rate
Product Page (PDP)
Winner
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Redesigned “Find Your Size” Feature
We redesigned the “Find Your Size” feature to simplify the process. Read the full write-up.
+14.9% Revenue per visitor (RPV)
Product Page (PDP)
Inconclusive
Simplified Text Input Flow Boosts PDP Conversion and User Clarity
We simplified the text input process on the product pages. Learn how this change impacted user engagement and sales.
-3.1% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Modern Carousel Controls Boost Product Engagement and Conversion Rates
The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
-0.5% Add-to-cart rate