Talk to a humanA/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Inconclusive
Add a "Shop This Color" Button to PDPs
Adding a “Shop This Color” button on product pages aimed to boost engagement with color-related products. Discover how this change impacted user behavior and sales metrics.
+2.6% Clickthrough rate
Product Page (PDP)
Inconclusive
Recently Viewed Products Section
A new "Recently Viewed" products section was added for returning visitors. Learn how this change impacted user engagement and conversion.
+1.0% Conversion rate
Product Page (PDP)
Winner
Enhanced Parent and Kid Testimonials Boost Trust
We added user-generated content with parent testimonials to the product pages. Here’s how those updates moved the needle on key metrics.
+15.0% Revenue per visitor (RPV)