A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Inconclusive
Simplified Text Input Flow Boosts PDP Conversion and User Clarity
We simplified the text input process on the product pages. Learn how this change impacted user engagement and sales.
-3.1% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Modern Carousel Controls Boost Product Engagement and Conversion Rates
The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
-0.5% Add-to-cart rate
Product Page (PDP)
Winner
Refined Free Shipping Message on PDP
Displaying a dynamic free shipping message on the PDP improved the conversion rate by 7.1%. Check out the full breakdown of this test.
+7.1% Conversion rate