A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Winner
Delaying promo pop-up boosts user engagement
Delaying the promotional pop-up by 60 seconds increased mobile conversion rates. Discover how this timing adjustment improved user engagement.
+7.9% Conversion rate
Product Page (PDP)
Loss Prevented
Enhancing Trust and Clarity on PDP
The Product Detail Page was redesigned by restructuring the top fold, adding testimonials, and including a "How It Works" section. Discover the impact on conversion and engagement metrics.
-10.0% Revenue per visitor (RPV)
Product Page (PDP)
Inconclusive
New PDP layout
Discover how restructuring the product page layout impacted conversion rates by surfacing cross-sell products earlier.
+1.4% Conversion rate
Product Page (PDP)
Winner
Simplified Product Detail Page
AFTCO restructured its Product Detail Page to improve scannability and engagement. Discover how these changes impacted key business metrics.
+15.7% Conversion rate
Product Page (PDP)
Loss Prevented
Context-aware shipping message
Marsh Wear tested a refined free shipping message on product pages. Learn how this change affected conversion rates and site behavior.
-5.5% Conversion rate
Product Page (PDP)
Inconclusive
Add a "Shop This Color" Button to PDPs
Adding a “Shop This Color” button on product pages aimed to boost engagement with color-related products. Discover how this change impacted user behavior and sales metrics.
+2.6% Clickthrough rate