Talk to a humanA/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Winner
Unified Customizer streamlines hat orientation options, boosting conversions and reducing choice paralysis
The introduction of a unified hat customizer and a text orientation toggle improved conversion rates by simplifying the user experience. Discover how this change influenced customer actions.
+12.6% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Delaying promo pop-up boosts user engagement
Delaying the promotional pop-up by 60 seconds increased mobile conversion rates. Discover how this timing adjustment improved user engagement.
+7.9% Conversion rate
Product Page (PDP)
Loss Prevented
Enhancing Trust and Clarity on PDP
The Product Detail Page was redesigned by restructuring the top fold, adding testimonials, and including a "How It Works" section. Discover the impact on conversion and engagement metrics.
-10.0% Revenue per visitor (RPV)
Product Page (PDP)
Inconclusive
New PDP layout
Discover how restructuring the product page layout impacted conversion rates by surfacing cross-sell products earlier.
+1.4% Conversion rate
Product Page (PDP)
Winner
Simplified Product Detail Page
AFTCO restructured its Product Detail Page to improve scannability and engagement. Discover how these changes impacted key business metrics.
+15.7% Conversion rate
Product Page (PDP)
Loss Prevented
Context-aware shipping message
Marsh Wear tested a refined free shipping message on product pages. Learn how this change affected conversion rates and site behavior.
-5.5% Conversion rate