A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Inconclusive
Personalized PDP Layout for Returning Visitors
Personalizing product pages for returning visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
-2.8% Conversion rate
Product Page (PDP)
Inconclusive
Personalized PDP Layout for New Visitors
Personalizing product pages for new visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
+1.9% Conversion rate
Product Page (PDP)
Winner
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate
Product Page (PDP)
Winner
Enhancing AOV with Cross-Sell Pop-up Recommendations
Introducing a pop-up with complementary product suggestions increased average order value and conversions. Discover how this strategy impacted customer behavior.
+13.0% Average order value
Product Page (PDP)
Winner
Modern Image Carousel Controls to Enhance Usability
The product detail page image carousel was redesigned to improve user engagement. Discover how these changes impacted customer interactions and sales.
+4.5% Add-to-cart rate
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+0.0% Conversion rate
Product Page (PDP)
Inconclusive
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate
Product Page (PDP)
Inconclusive
Product page redesign with updated fields boosts engagement and revenue
Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
+0.5% Conversion rate