A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Winner
Modern Carousel Controls Boost Product Engagement and Conversion Rates
The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
-0.5% Add-to-cart rate
Product Page (PDP)
Winner
Refined Free Shipping Message on PDP
Displaying a dynamic free shipping message on the PDP improved the conversion rate by 7.1%. Check out the full breakdown of this test.
+7.1% Conversion rate
Product Page (PDP)
Winner
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Prominent Discount Messaging Boosts Conversions and Revenue Across Devices
Highlighting a 10% discount for specific groups led to significant increases in mobile conversions and engagement. Discover how this strategy influenced user behavior.
+1.2% Conversion rate
Product Page (PDP)
Inconclusive
Transforming the Sticky Add to Cart into a Persistent Bottom Bar
A test was conducted to transform the sticky image on product pages into a sticky Add to Cart bar. Discover the impact on conversion rates and user interaction.
+3.7% Conversion rate
Product Page (PDP)
Loss Prevented
Enhanced Collection Filtering by Hat Attributes
Introducing a dynamic filter system on collection pages aimed to enhance user experience by enabling easier product discovery. Learn how this change impacted key performance metrics.
-6.4% Conversion rate