A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Winner
Refined Free Shipping Message on PDP
Displaying a dynamic free shipping message on the PDP improved the conversion rate by 7.1%. Check out the full breakdown of this test.
+7.1% Conversion rate
Product Page (PDP)
Winner
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Prominent Discount Messaging Boosts Conversions and Revenue Across Devices
Highlighting a 10% discount for specific groups led to significant increases in mobile conversions and engagement. Discover how this strategy influenced user behavior.
+1.2% Conversion rate
Product Page (PDP)
Inconclusive
Transforming the Sticky Add to Cart into a Persistent Bottom Bar
A test was conducted to transform the sticky image on product pages into a sticky Add to Cart bar. Discover the impact on conversion rates and user interaction.
+3.7% Conversion rate
Product Page (PDP)
Loss Prevented
Enhanced Collection Filtering by Hat Attributes
Introducing a dynamic filter system on collection pages aimed to enhance user experience by enabling easier product discovery. Learn how this change impacted key performance metrics.
-6.4% Conversion rate