Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
Redesigned mini cart boosts user engagement and checkout conversions
Goal
Conversion rate
Result
+3.6% Conversion rate
Category
Cart
Outcome
Winner
Before
After
If we implement a redesigned mini cart with improved layout, then conversions will increase because users will have a smoother shopping experience.
What We Changed
- Replaced the cart with the mini cart in the purchasing flow.
- Enhanced product information clarity.
- Improved mini cart visibility on mobile and desktop.
- Added a Zepto-like preview thumbnail for customized products.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.9%
Add-to-cart rate change
+3.6%
Lift in conversion rate
+2.7%
Change in revenue per visitor
Key Learnings
- A clearer mini cart layout reduces purchase friction.
- Better information visibility encourages users to proceed to checkout.
- Improved mobile experience boosts engagement on smaller screens.
- Thumbnail previews for custom products enhance user interaction.
Detailed results breakdown
Add-to-cart rate change
+3.9%
Average order value
-0.9%
Click-through rate change
+1.5%
Lift in conversion rate
+3.6%
Change in revenue per visitor
+2.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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+0.5% Clickthrough rate
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Wider Collection Page
The desktop collection page was widened to improve product visibility and reduce clutter. Learn how this change affected user engagement.
+4.0% Clickthrough rate
Product Page (PDP)
Adding Free Shipping Message Boosts Conversion
Adding a free shipping message to the product page was tested to see if it boosts conversions. Discover how this simple change impacted customer behavior.
+3.68% (CVR) CVR