Talk to a humanCollection pages got cleaner product cards with redesigned badges and room for pricing details. Across 49,799 visitors, sales didn't move.
Redesigned Product Cards on Collection Pages Make No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
+0.6% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If we redesign the product cards to cut visual clutter and make room for badges and pricing, then conversion rate will increase because cleaner cards make products easier to evaluate.
What We Changed
- Redesigned the product cards with a cleaner layout and less visual clutter.
- Redesigned the badges and made room for more of them.
- Added an indicator showing that color options can be scrolled.
- Made more room for pricing and price-change information.
The Results
How the new version compared with the original, across all devices.
+0.6%
Conversion rate
-13.8%
Bounce rate
+5.5%
Click-through rate
Key Learnings
- Conversion rate moved just 0.6% across 49,799 visitors, so there was no clear difference.
- Bounce rate fell 13.8% and click-through rate rose 5.5%, so shoppers engaged more with the new cards.
- That engagement didn't turn into sales: orders rose 0.9% and revenue per visitor was flat (-0.2%).
- Cleaner cards changed how shoppers browsed, not how often they bought.
Detailed results breakdown
Conversion rate
+0.6%
Bounce rate
-13.8%
Click-through rate
+5.5%
Orders
+0.9%
Revenue per visitor
-0.2%
Free Trial
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30,000+ Monthly sessions.
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Other experiments we've run
Product Page (PDP)
Positive signal
A Free Shipping Message on Product Pages Shows a 21.0% Conversion Rate Lift
Product pages got a clear line saying "This product is eligible for free shipping." See how it changed orders over 26 days.
+21.0% Conversion rate
Product Page (PDP)
Inconclusive
A Product Page Benefits Section Shows Mixed Results on Conversion and Revenue
Product pages got a new benefits section, customer photos and a reworked reviews block. See how conversion and order value moved over 28 days.
+10.4% Conversion rate
Homepage
Positive signal
A Shop by Category Slider on the Homepage Shows a 4.9% Conversion Rate Lift
The homepage got a "Shop by Category" section with clickable images linking to the main product categories. See how 39,991 visitors responded over 42 days.
+4.9% Conversion rate