A shipping info banner was added to improve user confidence and increase conversions. See how this change impacted key metrics.
Shipping Banner with Info Modal
Goal
Conversion rate
Result
+4.7% Conversion rate
Category
Banner
Outcome
Winner
Before
After
IF we add a persistent, easy-access shipping info banner to the site, THEN the conversion rate will increase BECAUSE users will feel more confident about shipping and returns without needing to leave the shopping flow.
What We Changed
- Added a shipping info banner at the top of the page.
- Provided quick access to shipping details.
- Included a drawer/modal with detailed information.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.7%
Lift in conversion rate
+3.5%
Lift in conversions
+2.9%
Change in revenue per visitor
Key Learnings
- Easy access to shipping info increased user confidence.
- Reducing uncertainty improved conversion rates.
- Visible shipping details reduced bounce rates.
- Quick access to policies maintained user engagement.
Detailed results breakdown
Add-to-cart rate change
+0.9%
Average order value
-0.5%
Click-through rate change
+2.3%
Lift in conversion rate
+4.7%
Change in revenue per visitor
+2.9%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
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Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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