A shipping info banner was added to improve user confidence and increase conversions. See how this change impacted key metrics.
Shipping Banner with Info Modal
Goal
Conversion rate
Result
+4.7% Conversion rate
Category
Banner
Outcome
Winner
Before
After
IF we add a persistent, easy-access shipping info banner to the site, THEN the conversion rate will increase BECAUSE users will feel more confident about shipping and returns without needing to leave the shopping flow.
What We Changed
- Added a shipping info banner at the top of the page.
- Provided quick access to shipping details.
- Included a drawer/modal with detailed information.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.7%
Lift in conversion rate
+3.5%
Lift in conversions
+2.9%
Change in revenue per visitor
Key Learnings
- Easy access to shipping info increased user confidence.
- Reducing uncertainty improved conversion rates.
- Visible shipping details reduced bounce rates.
- Quick access to policies maintained user engagement.
Detailed results breakdown
Add-to-cart rate change
+0.9%
Average order value
-0.5%
Click-through rate change
+2.3%
Lift in conversion rate
+4.7%
Change in revenue per visitor
+2.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Adding Free Shipping Message Boosts Conversion and Revenue on Product Pages
Adding a "This product is eligible for free shipping" message on the product detail page increased purchase confidence and improved conversion rates. Learn how this change impacted customer behavior.
+21.0% Conversion rate
Product Page (PDP)
Redesigned Customizer Boosts Engagement
A redesigned customizer aimed to improve user engagement and conversion rates for customized products. Discover how this change impacted key performance metrics.
+6.8% Conversion rate
Product Page (PDP)
Optimized Mobile Layout
Optimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
-3.28% (CTR) CTR