Unified Customizer streamlines hat orientation options, boosting conversions and reducing choice paralysis

The introduction of a unified hat customizer and a text orientation toggle improved conversion rates by simplifying the user experience. Discover how this change influenced customer actions.

Goal

Revenue per visitor

Result

+12.6% Revenue per visitor (RPV)

What We Changed

Merged upside-down and right-side-up hat customizers.
Introduced a three-option text orientation toggle.
Simplified the customization process on the product page.

The Results

How the new version compared with the original, across all devices.

+16.7%

Change in revenue per visitor

15.08%

Revenue change

+12.6%

Lift in conversion rate

Key Learnings

Simplifying customization options reduced choice paralysis.
A unified interface improved user navigation.
Clear toggles increased user engagement.
Reduced complexity led to higher conversion rates.

Detailed results breakdown

Add-to-cart rate change

+6.4%

Average order value

+2.2%

Click-through rate change

-7.0%

Lift in conversion rate

+12.6%

Change in revenue per visitor

+16.7%

Free Trial

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Who qualifies?

30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.

Running on Shopify or Shopify Plus.
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Investing in paid traffic.
We work with stores committed to growth, not hobbyists.

Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.

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Why free?

The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.

Our bet

We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.

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Other experiments we've run

Collection Page (PLP)

Inconclusive

Desktop Collection Hover Sizing Buttons

Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.

+17.3% Add-to-Cart Rate

Homepage

Positive signal

Enhanced Product Discovery with Badges

Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.

+18.99% (CTR) CTR

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