Talk to a humanShoppers could save products to a wishlist from collection pages and product pages. See how 113,055 visitors responded over 48 days.
A Wishlist on Product Cards and Product Pages Shows a 4.2% Conversion Rate Lift
Goal
Conversion rate
Result
+4.2% Conversion rate
Category
Other
Outcome
Positive signal
Before
After
If we let customers save products to a wishlist from collection and product pages, then conversion rate will increase because saving items encourages return visits and shortens the path to purchase.
What We Changed
- Added a heart icon to product cards on collection pages and to product pages.
- Saved wishlists to the account for logged-in customers.
- Prompted guests to log in or create an account to save items.
- Added a wishlist link in the header or account menu.
The Results
How the new version compared with the original, across all devices.
+4.2%
Conversion rate
+4.3%
Add-to-cart rate
+3.1%
Orders
Key Learnings
- Conversion rate rose 4.2%, with an 83.9% probability that the variant beats the original.
- Desktop responded most: conversion rate rose 10.5% and add-to-cart rate 15.3%.
- Average order value fell 3.9%, so revenue per visitor was flat (+0.1%).
- Across 113,055 visitors the result didn't reach significance, so treat it as a positive signal, not proof.
Detailed results breakdown
Conversion rate
+4.2%
Add-to-cart rate
+4.3%
Orders
+3.1%
Average order value
-3.9%
Revenue per visitor
+0.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Loss Prevented
A Search Bar Above Product Images Cuts Conversion Rate 4.2%
Product pages got a search bar directly above the product images, so shoppers could look for other items without leaving. The change cost orders, and testing showed it.
-4.2% Conversion rate
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+7.6% Add-to-Cart Rate
Homepage
Positive signal
A Redesigned Shop by Category Block Shows a 2.2% Add-to-Cart Rate Lift
The homepage "Shop by Category" block got a new layout, spacing and card styling on mobile and desktop. See how 38,490 visitors responded.
+2.2% Add-to-cart rate