50 Headless eCommerce Examples

32 min

December 06, 2021

Tim Davidson

Headless eCommerce has become popular amongst businesses looking for a more flexible architecture. Stitching microservices together to leverage the best part of different platforms is a great way to eliminate the problems that affect “all in one” monolithic systems.

As an agency that builds headless eCommerce stores, we actively keep an eye on the market to find examples of companies that have gone headless. In this article, we’ve outlined 50 headless eCommerce examples to give you some inspiration for your own setup.

Each example is accompanied by a breakdown of the technologies used to create the store.

You’ll notice around example 30 that the sites switch to using Vue Storefront. We picked these examples from Vue Storefront’s official list of live projects.

Before we get into the examples, if you’re trying to figure out if headless stores are better overall, what their benefits are, or it’s the right architecture for your website, drop us a line. We love giving this kind of advice and will happily point you in the right direction or help design and developer your store.

Alright, without any further ado, onto the examples!

https://www.clare.com/

Clare is a next-generation paint brand based in NYC, U.S. The company completely reinventing the paint shopping experience with its premium, zero VOC paint, curated colours, peel & stick paint samples and painting supplies.

Ecommerce: Shopify
JavaScript frameworks: Vue.js

https://koala.com/en-au

Koala sells mattresses and furniture online. They're based in Sydney, Australia.

CMS: Contentful
JavaScript frameworks: React
Web frameworks: Next.js
Programming languages: Node.js

https://inkbox.com/

InkBox is a company based in Toronto, Canada. They use semi-permanent tattoo technology, so they look authentic and last long. It’s a kit (box) to create and apply tattoos at home.

CMS: Contentful
JavaScript frameworks: Vue.js, Alpine.js
Web frameworks: Laravel, Livewire
Programming languages: PHP

https://thentwrk.com/

NTWRK is a mobile-first video shopping platform that seamlessly blends entertainment and commerce. They are based in LA, California.

JavaScript frameworks: React, Styled-components
Web frameworks: Next.js
Programming languages: Node.js

https://impossiblefoods.com/

An eco-friendly plant-based ‘chicken nugget’ company. They produce this product for restaurants and to buy online.

CMS: Contentful
JavaScript frameworks: styled-components 5.3.0, React, GSAP
Web frameworks: Next.js
Programming languages: Node.js

https://www.kinsleyarmelle.com/

Druzy stone jewellery. Elegant designs for bohemian culture, they are based in Texas, U.S.

CMS: Contentful
JavaScript frameworks: Vue.js, Nuxt.js
Web frameworks: Nuxt.js
Programming languages: Node.js

https://grassrootscoop.com/

They specialise in healthy, organic meat without GMO. They sell beef, pork and poultry grown in the U.S and support small-scale family farms.

E-commerce: Shopify, Klarna Checkout
Javascript frameworks: Emotion, React, handlebars, backbone.js

https://www.verishop.com/

An e-commerce site that’s based in Santa Monica, CA, that sells a curated selection of women's and men's fashion, home goods, and beauty products. It’s like an online shopping site that combines the convenience of Amazon with better product curation.

JavaScript frameworks: React
Web frameworks: Next.js
Programming languages: Node.js

https://www.oliverbonas.com/

It is an independent British online department store for Fashion, Dresses, Jewellery, Homeware, Furniture and Gift Shopping.

Web frameworks: Express
Programming languages: Node.js
CDN: Google Cloud, Cloudflare

https://herschel.ca/

Herschel is a design-driven manufacturer of the finest quality backpacks, bags, travel goods and accessories. The company is based in Canada.

CMS: Adobe Experience Manager
JavaScript frameworks: React, styled-components 4.4.1, Backbone.js 1.3.3, AngularJS 1.6.9
Programming languages: Java

https://www.bang-olufsen.com/

A Danish high-end consumer electronics company that designs and manufactures audio products, television sets, and telephones.

CMS: Contentful
JavaScript frameworks: React
Web frameworks: Next.js
Programming languages: Node.js

https://molekule.com

Molekule is a science and technology company headquartered in San Francisco. It designs and manufactures air purifiers that use photoelectrochemical oxidation (PECO), a technology that the company claims may be useful against chemicals, microbes, allergens, and other forms of air pollution.

JavaScript frameworks: Vue.js, Nuxt.js
Web frameworks: Nuxt.js
Programming languages: Node.js

https://www.breville.com/us/en/home/index.html

Breville is the kitchen appliance brand that delivers innovation based on consumer insights. The company is based in the States and sells appliances from espresso machines to countertop ovens.

CMS: Adobe Experience Manager
JavaScript frameworks: Handlebars
Programming languages: Java
UI frameworks: Bootstrap

https://www.gibson.com/en-US/Guitars/SG

Gibson Brands, Inc. (formerly Gibson Guitar Corporation) is an American manufacturer of guitars, other musical instruments, and professional audio equipment. The company is based in Nashville, Tennessee U.S.

CMS: Contentful
JavaScript frameworks: GSAP 2.1.3, Vue.js 2.6.10
UI frameworks: Bootstrap

https://www.hartsofstur.com/

Hartsofstur is one of the UKs' largest in store and online retailers of Cookware, Kitchenware and Kitchen Electrics.

Ecommerce: Magento
JavaScript frameworks: RequireJS
Programming languages: PHP

https://www.biggreenegg.co.uk/

The Big Green Egg is a kamado style ceramic BBQ capable of all types of cooking from grilling a burger, through to baking bread and roasting a whole Sunday Roast Dinner. The company that is based in the UK, also stocks BGE accessories.

CMS: DatoCMS
JavaScript frameworks: Vue.js, Nuxt.js
Programming languages: Node.js

https://www.parachutehome.com/

Parachute Home Inc. provides home decoration products from pillows, beds, bedding sets, covers, rugs, mats, towels to shower curtains. The company is based in California but serves customers worldwide.

JavaScript frameworks: Emotion, React
Web frameworks: Next.js
Programming languages: Node.js

https://www.staples.ca/

Staples Canada is a privately-held company based in Richmond Hill, Ontario, with a network of over 300 stores across Canada. A shop for business essentials, printers, ink, computers, office furniture, printing services and promotional products.

Widgets: Facebook
Ecommerce: Shopify
JavaScript frameworks: React, GSAP

https://www.jbhifi.com.au/

JBHIFI are Australia's leading electronic distributor. They operate hundreds of stores spread across Australia and run a mature eCommerce operation. They sell everything from iPhones, to computers, TVs, games, consoles, drones, and everything inbetween.

CMS: Contentful
Ecommerce: Shopify
JavaScript frameworks: React

https://rachio.com/

The Rachio Smart Controller enables the control of an outdoor sprinkler system. The mobile app gives you access to your sprinkler system from anywhere. The company is based in Colorado, U.S.

CMS: Sanity
JavaScript frameworks: styled-components 5.3.3, React, Gatsby 4.0.1

https://www.yogagirl.com/

An online yoga platform, a school that hosts retreats, podcasts and an online shop. The owner Rachel teaches yoga in-person and online from her studio in Aruba.

JavaScript frameworks: Vue.js, Nuxt.js
Web frameworks: Nuxt.js, Express
Programming languages: Node.js

https://www.seedlipdrinks.com/

Seedlip is a British company that makes plant-based liquor substitutes for use in non-alcoholic mixed drinks. Seedlip describes its products as "the world's first distilled non-alcoholic spirits"

JavaScript frameworks: React
Web frameworks: Next.js
Programming languages: Node.js

https://www.chillys.com/uk

Chillys is a British company that sells reusable water bottles that keep drinks ice cold for up to 24 hours.

CMS: DatoCMS
JavaScript frameworks: Vue.js, GSAP, Nuxt.js
Web frameworks: Nuxt.js
Programming languages: Node.js

https://www.victoriabeckhambeauty.com/

Skincare, perfume and wellness luxury beauty brand founded by Victoria Beckham.

JavaScript frameworks: Vue.js
Static site generators: Gridsome

https://www.adorebeauty.com.au/

Adore Beauty is Australia's number one pure-play online beauty retailer, and an official stockist of over 260 leading beauty brands.

CMS: Contentful
JavaScript frameworks: Vue.js, Nuxt.js
Web frameworks: Nuxt.js
Programming languages: Node.js

https://www.babylist.com/

BabyList is the online universal baby registry that lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web. The company is located in Oakland, CA, United States.

Ecommerce: Klarna Checkout
JavaScript frameworks: React 16.12.0

https://www.wearfigs.com/

FIGS is an American healthcare apparel brand based in Santa Monica, California. The company sells scrubs that come in a variety of colours and styles, as well as a number of other products for healthcare professionals.

CMS: Contentful
Ecommerce: Shopify
JavaScript frameworks: styled-components 5.2.1, React
Web frameworks: Next.js
Programming languages: Node.js

https://puredailycare.com/

Pure Daily Care promotes natural beauty by combining the most modern technologies into easy-to-use, at-home products. The company is based in LA, US.

Ecommerce: Shopify
JavaScript frameworks: styled-components 4.4.1, React

https://www.lovecrafts.com/en-gb/

LoveCrafts are a family of makers, passionate knitters, stitchers, sewists, and crocheters. LoveCrafts is based in London, but its main market is now the US.

Ecommerce: Magento
JavaScript frameworks: Vue.js, Nuxt.js
Web frameworks: Nuxt.js
Programming languages: Node.js, PHP

https://zadig-et-voltaire.com/pt/en/

Zadig & Voltaire is a French brand in the accessible luxury ready-to-wear market. The company designs and manufactures apparels. Zadig & Voltaire retails a wide range of shirts, pants, jackets, dresses, sweaters, and accessories.

CMS: Prismic
Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1
Web frameworks: Express
Programming languages: Node.js

https://www.tally-weijl.com/

TALLY WEiJL is a brand for young self-confident women and one of the bold players of today's international fast fashion market. It is a fashion label based in Basel, Switzerland. The company is represented worldwide in 37 countries

Ecommerce: Vue Storefront 1
JavaScript frameworks: GSAP, Vue.js, Vue Storefront 1
Web frameworks: Express
Programming languages: Node.js

https://www.lights.ie/

Lights.ie is an Irish branch of Europe's leading web-shop for lamps and lights.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue Storefront 1, Vue.js
Web frameworks: Express
Programming languages: Node.js

https://www.gastro-hero.de/

An online German catering supplies from specialist retailers at top prices.

JavaScript frameworks: Vue.js

https://www.dickiesworkgear.com/

Dickies Work gear is an online store that supplies tool storage kits. They specialise in work bags and tool totes that are made of durable and rip-resistant cotton-based canvas.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js Vue Storefront 1

https://dewaltshelving.com/

DEWALT industrial storage racks and accessories for garage, home or professional workspace storage. Customizable and adjustable to help store anything you need, DEWALT shelving includes a range of heavy-duty storage racks and accessories.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1

https://www.vendella.co.nz/

Vendella is a primary supplier to the Aged Care, Healthcare, Laundry and Accommodation sectors. The company is based in New Zealand.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1
Web frameworks: Express
Programming languages: Node.js

https://www.meevo.de/

Meevo Healthcare GmbH provides various types of Healthcare services to their clients. The company is based in Germany.

CMS: Prismic
JavaScript frameworks: Vue.js

https://www.garten-und-freizeit.de/

Garten und Freizeit is an expert for high-quality, exclusive garden and leisure furniture. The company is based in Germany.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1

https://kubotastore.pl/

Kubota is a cult Polish brand that has been producing flip-flops that have been loved by millions of Poles for 25 years.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1
Web frameworks: Express
Web servers: Express
Programming languages: Node.js

https://shop.toprank.com/

Top Rank Gear & Apparel, from gloves, shirts, hats to boxing gloves.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1

https://rootedcompany.co/

An online Granola & Muesli shop. The company is based in California, CA.

CMS: Sanity
JavaScript frameworks: styled-components 5.2.3, React, GSAP, Vue.js
Web frameworks: Next.js
Programming languages: Node.js

https://www.edblad.com/en_uk/

Edblad is a Swedish design of stainless steel, rose gold and gold jewellery.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1
Web frameworks: Express
Programming languages: Node.js

https://www.cucinabarilla.it/it-IT

Barilla and Whirlpool have joined forces to create a new way of cooking in the home. The result is CucinaBarilla, a system composed of a technologically advanced oven made by Whirlpool and a range of kits developed and produced by Barilla.

Ecommerce: Vue Storefront 1
JavaScript frameworks: Vue.js, Vue Storefront 1

https://lanature.ru/