A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+0.0% Conversion rate
Product Page (PDP)
Inconclusive
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate
Product Page (PDP)
Inconclusive
Product page redesign with updated fields boosts engagement and revenue
Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
+0.5% Conversion rate
Product Page (PDP)
Loss Prevented
Adding Return Policy Link on Product Pages Boosts Customer Trust and Conversion Rates
Adding a return policy link to product detail pages aimed to boost conversions by reducing purchase hesitation. Discover how this change impacted key metrics.
-6.0% Conversion rate
Product Page (PDP)
Winner
PDP Redesign Boosts Trust and Conversion Rates
Redesigning the product detail pages improved mobile conversions and visibility of key product information. Learn how these changes impacted user engagement.
+8.1% Conversion rate