Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Customer Photos on Product Pages Make No Clear Difference to Add-to-Cart Rate
Product pages gave real customer photos a more prominent spot, so shoppers could see how items look in real life. See how it changed add-to-cart rate on mobile and desktop.
+1.8% Add-to-cart rate
Product Page (PDP)
Positive signal
Input-First Mobile Customizer With Placeholders Shows a 2.8% Conversion Rate Lift
The mobile product customizer put the text input first and kept placeholder examples to guide shoppers. See how 21,984 visitors responded.
+2.8% Conversion rate
Product Page (PDP)
Positive signal
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
+8.5% Conversion Rate