Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Improved Mobile Conversion Rate
Mobile conversion rate increased 3.5% after UX improvements. Learn how navigation and checkout optimizations drove incremental gains.
+3.37% (CVR) CVR
Product Page (PDP)
Inconclusive
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Product Page (PDP)
Inconclusive
Desktop Conversion Rate Optimization
Desktop-focused optimizations produced a 3.8% conversion rate lift and 2.6% more orders, with a slight AOV decline.
+1.74% (CVR) CVR
Product Page (PDP)
Inconclusive
Updated Desktop Experience
Desktop interface updates resulted in a 2.8% conversion decline and 5.6% RPV drop. See why the changes didn't resonate with users.
-2.88% (AOV) AOV
Cart
Inconclusive
Simplified Checkout Process
Simplifying the checkout lifted AOV by 9.9% and RPV by 8.9%, but conversion rate was flat at -1.0%.
-0.97% (CVR) CVR
Product Page (PDP)
Winner
Streamlined Product Page for Conversion
Streamlining the product page drove a 10.4% conversion rate lift and 6.1% more orders, but AOV dropped 11.9% and revenue declined.
+10.41% (CVR) CVR
Product Page (PDP)
Loss Prevented
Mobile Layout Adjustments
Mobile layout changes led to a 4.2% conversion rate decline and 6.1% RPV drop. Learn what went wrong and the key takeaways.
-4.24% (CVR) CVR
Other
Loss Prevented
Adjusted Pricing Strategy
A pricing strategy adjustment increased AOV by 7.4% but caused a 17.5% conversion rate decline. Learn about the trade-offs and key takeaways.
-17.47% (CVR) CVR
Cart
Inconclusive
Simplified Checkout Process
The checkout process was simplified with fewer steps and cleaner forms. See how these changes impacted conversion rate and bounce rate.
+0.5% Clickthrough rate
Product Page (PDP)
Winner
Input-First Mobile Customizer
The mobile customizer was redesigned with an input-first approach and placeholder guidance. See how conversion rate increased 4.5% and bounce rate dropped 9.1%.
+2.8% Conversion rate
Product Page (PDP)
Winner
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
-1.40% (CVR) CVR