A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Updated Desktop Experience
Desktop interface updates resulted in a 2.8% conversion decline and 5.6% RPV drop. See why the changes didn't resonate with users.
-2.88% (AOV) AOV
Product Page (PDP)
Inconclusive
Improved Mobile Conversion Rate
Mobile conversion rate increased 3.5% after UX improvements. Learn how navigation and checkout optimizations drove incremental gains.
+3.37% (CVR) CVR
Product Page (PDP)
Winner
Input-First Mobile Customizer
The mobile customizer was redesigned with an input-first approach and placeholder guidance. See how conversion rate increased 4.5% and bounce rate dropped 9.1%.
+2.8% Conversion rate
Product Page (PDP)
Winner
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
-1.40% (CVR) CVR