Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Positive signal
Input-First Mobile Product Customizer Shows a 3.0% Conversion Rate Lift
The mobile product customizer was reworked, with text input moved to the first step and a more visible add-to-cart button. See how mobile and desktop responded.
+3.0% Conversion rate
Product Page (PDP)
Positive signal
A Redesigned Product Customizer Shows a 6.8% Conversion Rate Lift
The customizer for personalized products was redesigned to be easier and more pleasant to use. See how it changed add-to-carts and orders over 14 days.
+6.8% Conversion rate
Search & Navigation
Loss Prevented
Reverting to the Previous Mobile Navigation Cuts Conversion Rate 5.7%
After a successful desktop navigation test, the mobile menu went back to its earlier, category-focused layout without account links. The change hurt revenue, and testing showed the cost.
-5.7% Conversion rate
Product Page (PDP)
Positive signal
A Reordered Mobile Customizer With Placeholder Previews Shows a 15.1% Conversion Rate Lift
The mobile customizer got a new step order, placeholder previews and a more prominent Add to Cart button. See what happened across 6,838 visitors.
+15.1% Conversion rate
Search & Navigation
Loss Prevented
A Single-Row Header With Image Mega-Menus Cuts Conversion Rate 22.5%
The header shrank to a single row, and collection links moved into image-led menus on desktop and mobile. Conversion fell sharply, and the test caught it within a week.
-22.5% Conversion rate
Product Page (PDP)
Loss Prevented
Redesigned Product Pages With New Copy Cut Conversion Rate 28.3%
Four product pages got a refined layout, stronger trust signals and rewritten copy. Conversion and revenue fell, and testing showed the cost.
-28.3% Conversion rate
Homepage
Loss Prevented
A Sales Carousel in the Homepage Hero Cuts Conversion Rate 46.2%
The trust-focused homepage hero was swapped for a carousel promoting current sales and high-value products. Testing showed a sharp drop in sales.
-46.2% Conversion rate
Cart
Positive signal
Trust Signals on Cart Page
Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
+10.97% (CVR) CVR
Banner
Positive signal
Removing the Mobile Discount Banner Shows a 20.1% Add-to-Cart Rate Lift
Mobile shoppers no longer saw the site's discount banner or discount pop-up. See how 1,647 mobile visitors responded over 13 days.
+20.1% Add-to-cart rate
Product Page (PDP)
Loss Prevented
Redesigned Product Pages With New Copy Cut Conversion Rate 20.7%
Four product pages got a refined layout, stronger trust signals and rewritten copy. Conversion rate fell, and testing showed the cost.
-20.7% Conversion rate
Homepage
Positive signal
Enhanced Product Discovery with Badges
Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Product Page (PDP)
Positive signal
A Sticky Mobile Add-to-Cart Button Shows a 6.5% Conversion Rate Lift
On mobile product pages, the add-to-cart button stayed on screen instead of appearing only in one section. See what changed across 10,753 mobile visitors.
+6.5% Conversion rate