Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Winner
Adding Free Shipping Message Boosts Conversion
Adding a free shipping message to the product page was tested to see if it boosts conversions. Discover how this simple change impacted customer behavior.
+3.68% (CVR) CVR
Search & Navigation
Inconclusive
Simplified Navigation Bar Improves User Engagement
AFTCO tested a simplified navigation bar on their website to see if it would improve user engagement. Discover the impact on key metrics.
+3.80% (ACR) ACR
Product Page (PDP)
Loss Prevented
Adding a cart icon to the "Add to Cart" button impacts user engagement and conversions
Adding a cart icon to the "Add to Cart" button aimed to improve clarity and usability. Discover how this change impacted conversion rates.
-10.64% (CVR) CVR
Collection Page (PLP)
Winner
Single-Column Product Grid
Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
+63.1% Revenue per visitor (RPV)
Cart
Winner
Redesigned mini cart boosts user engagement and checkout conversions
Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
+3.6% Conversion rate
Cart
Inconclusive
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate
Search & Navigation
Loss Prevented
Mobile Navigation with Tiles
We tested a simplified mobile navigation layout to make product discovery faster. See how it changed browsing behavior and impacted conversion metrics.
-5.7% Conversion rate
Search & Navigation
Winner
Navigation & Footer Redesign Boosts Desktop Engagement but Challenges Mobile Conversion
The navigation bar was redesigned to improve user engagement and browsing efficiency. Discover how these changes impacted conversions and user behavior.
-22.52% (CVR) CVR
Product Page (PDP)
Winner
Enhanced Customization Flow
We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
+15.1% Conversion rate
Product Page (PDP)
Winner
Enhanced Mobile Product Customizer
The mobile customization flow was adjusted, resulting in increased conversion and add-to-cart rates. Discover the impact of these changes.
+2.98% (CVR) CVR
Product Page (PDP)
Winner
Redesigned Customizer Boosts Engagement
A redesigned customizer aimed to improve user engagement and conversion rates for customized products. Discover how this change impacted key performance metrics.
+6.8% Conversion rate
Search & Navigation
Winner
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate