Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Positive signal
A More Prominent Free Shipping Threshold Shows a 2.4% Conversion Rate Lift
Shoppers said shipping costs nearly stopped them from buying, so the free shipping threshold got more visibility on product pages. Here's what changed.
+2.4% Conversion rate
Homepage
Inconclusive
More Category Tiles on the Homepage Make No Clear Difference to Conversion Rate
The homepage got more visual category tiles to send visitors into collections faster. Across 40,336 visitors, the change made little difference.
+1.4% Conversion rate
Collection Page (PLP)
Inconclusive
Sale Percentage on Product Cards Makes No Clear Difference to Conversion Rate
Sale items showed their percentage price reduction inline on product cards. See what changed across 8,260 visitors in 19 days.
+1.0% Conversion rate
Cart
Positive signal
An Updated Mini-Cart Button Shows a 4.7% Conversion Rate Lift on Mobile
The main button in the mobile mini-cart got a design update. Here's what happened across 1,215 visitors.
+4.7% Conversion rate
Collection Page (PLP)
Loss Prevented
Thumbnail Category Tabs on Collection Pages Cut Conversion Rate 3.8%
Collection pages got thumbnail-based tabs so category links would be harder to skip. Testing showed the cost: conversion fell, with mobile and desktop moving in opposite directions.
-3.8% Conversion rate
Collection Page (PLP)
Inconclusive
New Collection Page Filters Make No Clear Difference to Conversion Rate
Collection pages got a reworked filtering system with more ways to narrow down products. See how it played out on desktop and mobile.
-1.0% Conversion rate
Search & Navigation
Positive signal
Visual Collection Links in the Mobile Menu Show a 3.4% Conversion Rate Lift
The mobile menu was hard to read at a glance, so it was redesigned to show collections visually. Here's what changed across 59,431 visitors over 22 days.
+3.4% Conversion rate
Product Page (PDP)
Winner
A Redesigned Mobile Product Page Lifts Add-to-Cart Rate 17.8%
The top of the mobile product page was tightened, the add-to-cart button updated, and the benefits section moved above reviews. See how it changed add-to-cart rate.
+17.8% Add-to-cart rate
Collection Page (PLP)
Positive signal
A Selling Fast Badge on Product Cards Shows a 5.9% Conversion Rate Lift
Selected product cards on collection pages got a "selling fast" badge to add urgency. See how 54,098 visitors responded over 34 days.
+5.9% Conversion rate
Cart
Inconclusive
Payment Options in the Mini Cart Make No Clear Difference to Conversion Rate
The mini cart listed the store's payment gateways and partial payment options. Across 51,409 visitors in 19 days, the change made little difference.
+1.7% Conversion rate
Product Page (PDP)
Inconclusive
Simplified Product Page Layout
Simplifying the product page layout lifted AOV by 4.4% but had minimal impact on conversion rate and revenue per visitor.
+4.4% Average Order Value
Collection Page (PLP)
Inconclusive
Redesigned Selling Fast Badge Makes No Clear Difference to Conversion Rate
A follow-up test redesigned the mobile version of a selling fast badge shown on selected products. See how 95,695 visitors responded over 35 days.
-0.9% Conversion rate