Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Enhanced Desktop Experience
Enhancing the desktop experience produced a modest 2.2% conversion rate lift and 1.0% add-to-cart gain, but results were inconclusive.
-0.36% (CTR) CTR
Product Page (PDP)
Loss Prevented
Product Page AOV-Focused Redesign
A product page redesign focused on increasing average order value lifted AOV by 19.7% but decreased conversion rate by 9.9%.
+19.70% (AOV) AOV
Search & Navigation
Inconclusive
Simplified Navigation Bar
Simplifying the navigation bar produced modest positive trends across conversion rate, AOV, and RPV, but none reached statistical significance.
+2.35% (CVR) CVR
Collection Page (PLP)
Loss Prevented
Updated Category Link Design
Updating the category link design led to severe declines across all metrics, with conversion rate dropping 20.1% and RPV falling 26.3%.
-20.08% (CVR) CVR
Product Page (PDP)
Loss Prevented
Mobile Layout Adjustments
Mobile layout changes led to a 4.2% conversion rate decline and 6.1% RPV drop. Learn what went wrong and the key takeaways.
-4.24% (CVR) CVR
Cart
Inconclusive
Simplified Checkout Process
Simplifying the checkout lifted AOV by 9.9% and RPV by 8.9%, but conversion rate was flat at -1.0%.
-0.97% (CVR) CVR
Other
Loss Prevented
Adjusted Pricing Strategy
A pricing strategy adjustment increased AOV by 7.4% but caused a 17.5% conversion rate decline. Learn about the trade-offs and key takeaways.
-17.47% (CVR) CVR
Cart
Winner
Simplified Checkout Process
Simplifying the checkout process drove a 5.9% conversion rate lift and 5.8% more orders for AFTCO.
+5.88% (CVR) CVR
Product Page (PDP)
Inconclusive
Improved Mobile Conversion Rate
Mobile conversion rate increased 3.5% after UX improvements. Learn how navigation and checkout optimizations drove incremental gains.
+3.37% (CVR) CVR
Product Page (PDP)
Inconclusive
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Product Page (PDP)
Winner
Optimized Product Page
Product page optimization drove a 9.7% conversion rate lift and 12.6% RPV increase. See how layout and image improvements delivered strong results.
+2.59% (AOV) AOV
Product Page (PDP)
Winner
Increased Average Order Value
Product page improvements lifted AOV by 6.4% and RPV by 7.5%. See how layout and CTA enhancements drove higher-value purchases.
+0.99% (CVR) CVR