Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Enhanced Desktop Experience
Enhancing the desktop experience produced a modest 2.2% conversion rate lift and 1.0% add-to-cart gain, but results were inconclusive.
-0.36% (CTR) CTR
Product Page (PDP)
Winner
Optimized Product Page
Product page optimization drove a 9.7% conversion rate lift and 12.6% RPV increase. See how layout and image improvements delivered strong results.
+2.59% (AOV) AOV
Search & Navigation
Inconclusive
Simplified Navigation Bar
Simplifying the navigation bar produced modest positive trends across conversion rate, AOV, and RPV, but none reached statistical significance.
+2.35% (CVR) CVR
Cart
Winner
Simplified Checkout Process
Simplifying the checkout process drove a 5.9% conversion rate lift and 5.8% more orders for AFTCO.
+5.88% (CVR) CVR
Product Page (PDP)
Winner
Enhanced Desktop Experience
The desktop experience was enhanced with improved navigation and visuals. See how add-to-cart rate lifted 7.1% and bounce rate dropped 4.7%.
+1.81% (ACR) ACR
Product Page (PDP)
Inconclusive
Simplified Product Page Layout
Simplifying the product page layout lifted AOV by 4.4% but had minimal impact on conversion rate and revenue per visitor.
-0.92% (AOV) AOV
Product Page (PDP)
Winner
Mobile Experience Optimization
Optimizing the mobile experience drove a 4.7% conversion rate lift, 5.9% more orders, and 5.79% revenue increase.
+4.69% (CVR) CVR
Product Page (PDP)
Winner
PDP Updates Drive a 17.9% Increase in Cart Additions
Updates to the product page layout and cart button visibility led to increased user engagement and purchases. Discover the key improvements and their impact.
+17.80% (ACR) ACR
Product Page (PDP)
Winner
Mobile Site Optimization
Mobile site optimization drove a 5.1% conversion rate lift and 7.9% RPV increase. Learn how performance and navigation improvements translated to more orders.
-3.79% (CVR) CVR
Product Page (PDP)
Winner
Increased Average Order Value
Product page improvements lifted AOV by 6.4% and RPV by 7.5%. See how layout and CTA enhancements drove higher-value purchases.
+0.99% (CVR) CVR
Collection Page (PLP)
Loss Prevented
Updated Category Link Design
Updating the category link design led to severe declines across all metrics, with conversion rate dropping 20.1% and RPV falling 26.3%.
-20.08% (CVR) CVR
Product Page (PDP)
Loss Prevented
Product Page AOV-Focused Redesign
A product page redesign focused on increasing average order value lifted AOV by 19.7% but decreased conversion rate by 9.9%.
+19.70% (AOV) AOV