Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Positive signal
Simplified Product Page
Simplifying the product page produced a 26.5% conversion rate lift across all devices, with mobile up 54.7% and desktop up 25.6%.
+54.7% Conversion Rate (Mobile)
Product Page (PDP)
Inconclusive
Advertising Free Socks With Shoe Purchases Makes No Clear Difference to Conversion Rate
Every shoe order already came with free socks, but few shoppers knew. The product page now said so next to add-to-cart, and the socks went into the cart automatically.
-0.6% Conversion rate
Product Page (PDP)
Positive signal
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+9.0% Conversion Rate
Product Page (PDP)
Inconclusive
Simplified Product Descriptions
Simplifying product descriptions produced modest gains across conversion rate, AOV, and RPV, but none reached statistical significance.
+1.4% Conversion Rate
Product Page (PDP)
Loss Prevented
A Shipping Timeline Message on Product Pages Cuts Conversion Rate 6.9%
Product pages got a section telling shoppers when to expect their order to ship. Conversion fell, and testing showed the cost.
-6.9% Conversion rate
Product Page (PDP)
Inconclusive
Optimized Mobile Layout
Optimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
+3.4% Conversion Rate
Product Page (PDP)
Inconclusive
A Product Page Benefits Section Shows Mixed Results on Conversion and Revenue
Product pages got a new benefits section, customer photos and a reworked reviews block. See how conversion and order value moved over 28 days.
+10.4% Conversion rate
Collection Page (PLP)
Loss Prevented
Bolder Category Links on Collection Pages Cut Conversion Rate 20.1%
Category links on mobile collection pages got a new hierarchy and color highlights to stand out. The change hurt sales, and testing showed the cost.
-20.1% Conversion rate
Product Page (PDP)
Inconclusive
Same-Category Recommendations on Product Pages Show Mixed Results on Conversion and Revenue
Product pages started recommending other products from the same category. Fewer shoppers bought, but orders got bigger and revenue per visitor rose.
-9.9% Conversion rate
Product Page (PDP)
Positive signal
Upsell and Cross-Sell Modal Shows a 9.7% Conversion Rate Lift
Shoppers saw a modal suggesting a higher-priced alternative or a complementary product to add. See how it changed orders and revenue on desktop.
+9.7% Conversion rate
Product Page (PDP)
Loss Prevented
A Search Bar Above Product Images Cuts Conversion Rate 4.2%
Product pages got a search bar directly above the product images, so shoppers could look for other items without leaving. The change cost orders, and testing showed it.
-4.2% Conversion rate
Banner
Loss Prevented
A Low-Stock Announcement Bar on Product Pages Cuts Conversion Rate 17.5%
Product pages got an announcement bar warning shoppers that stock was running low. The urgency message hurt sales, and testing showed the cost.
-17.5% Conversion rate