Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Winner
Sticky Top Add-To-Cart Button
Introducing a sticky Add to Cart button on mobile increased conversion rates by making it easier for users to purchase without scrolling.
-0.5% Add-to-cart rate
Product Page (PDP)
Inconclusive
Simplified Product Descriptions
Marsh Wear tested simplifying product descriptions to see if it would impact sales. The result was flat conversion with a slight RPV gain.
+1.78% (CTR) CTR
Product Page (PDP)
Loss Prevented
Simplified Mobile Layout
A simplified mobile layout increased average order value by 4.0% but led to higher bounce rates and lower conversion.
-4.2% Conversion rate
Collection Page (PLP)
Inconclusive
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate
Homepage
Winner
Homepage Redesign Boosts Conversion Rates
We redesigned the homepage and added trust elements to boost user confidence. Discover how these changes improved engagement and conversions.
+66.42% (CVR) CVR
Product Page (PDP)
Winner
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+8.96% (CVR) CVR
Product Page (PDP)
Inconclusive
Optimized Mobile Layout
Optimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
-3.28% (CTR) CTR
Product Page (PDP)
Inconclusive
Simplified Product Descriptions
Simplifying product descriptions produced modest gains across conversion rate, AOV, and RPV, but none reached statistical significance.
+1.36% (CVR) CVR
Product Page (PDP)
Inconclusive
Free Socks Promotion
Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
-0.61% (CVR) CVR
Cart
Winner
Mobile Checkout Optimization
Optimizing the mobile checkout flow drove a dramatic increase in conversion rate and doubled orders despite a visitor decline.
+0.00% (CVR) CVR
Cart
Loss Prevented
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR
Product Page (PDP)
Winner
Simplified Product Page
Simplifying the product page produced a 26.5% conversion rate lift across all devices, with mobile up 54.7% and desktop up 25.6%.
-12.67% (CTR) CTR