A/B Experiments

See the Tests That Generated $7.3M+ in Revenue

Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.

Collection Page (PLP)

Winner

Optimized Discount Price Styling

Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.

+8.7% Conversion rate

Product Page (PDP)

Winner

Enhanced Product Image Layout

Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.

+11.9% Conversion rate

Product Page (PDP)

Loss Prevented

Simplified Mobile Layout

A simplified mobile layout increased average order value by 4.0% but led to higher bounce rates and lower conversion.

-4.2% Conversion rate

Search & Navigation

Loss Prevented

Mobile Navigation Redesign

The mobile navigation was redesigned to improve user experience, but the changes led to lower add-to-cart rates and higher bounce rates.

-3.2% Clickthrough rate

Product Page (PDP)

Inconclusive

Mobile Experience Enhancement

Enhancing the mobile experience drove a 15.3% AOV increase and 15.9% RPV gain with flat conversion rate.

+0.27% (CVR) CVR

Product Page (PDP)

Winner

Sticky Top Add-To-Cart Button

Introducing a sticky Add to Cart button on mobile increased conversion rates by making it easier for users to purchase without scrolling.

-0.5% Add-to-cart rate

Product Page (PDP)

Winner

Enhanced Discount Price Styling

A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.

+3.0% Conversion rate