Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Cart
Winner
Trust Signals on Cart Page
Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
+10.97% (CVR) CVR
Homepage
Winner
Enhanced Product Discovery with Badges
Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Product Page (PDP)
Loss Prevented
Mobile Layout Optimization for AOV
Discover how mobile layout changes drove a 43.2% increase in average order value but came at the cost of conversion rate.
-28.29% (CVR) CVR
Homepage
Loss Prevented
Homepage product promotion carousel aims to boost high-value sales
An A/B test evaluated a homepage product promotion carousel to boost high-value sales. This analysis reveals the impact on conversion and revenue metrics.
-46.24% (CVR) CVR
Search & Navigation
Loss Prevented
Simplified Navigation Categories
Reducing navigation categories aimed to simplify the shopping experience but led to significant declines in conversion rate and revenue per visitor.
-20.67% (CVR) CVR
Homepage
Winner
Streamlining Mobile Shopping by Removing Discount Banners
Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
+12.14% (CTR) CTR
Product Page (PDP)
Loss Prevented
Simplified Mobile Layout
A simplified mobile layout increased average order value by 4.0% but led to higher bounce rates and lower conversion.
-4.2% Conversion rate
Product Page (PDP)
Inconclusive
Mobile Bottom Sticky Add-To-Cart Button
Implementing a sticky "Add to Cart" button on mobile increased the add-to-cart rate by 8.7%. Discover how this change impacted other key metrics.
+6.8% Add-to-cart rate
Search & Navigation
Loss Prevented
Mobile Navigation Redesign
The mobile navigation was redesigned to improve user experience, but the changes led to lower add-to-cart rates and higher bounce rates.
-3.2% Clickthrough rate
Product Page (PDP)
Inconclusive
Mobile Experience Enhancement
Enhancing the mobile experience drove a 15.3% AOV increase and 15.9% RPV gain with flat conversion rate.
+0.27% (CVR) CVR
Product Page (PDP)
Inconclusive
Simplified Product Descriptions
Marsh Wear tested simplifying product descriptions to see if it would impact sales. The result was flat conversion with a slight RPV gain.
+1.78% (CTR) CTR
Collection Page (PLP)
Winner
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate