Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
A Mobile Sticky Add-to-Cart Button Shows Mixed Results on Conversion and Add-to-Cart Rate
On mobile product pages, the add-to-cart button stayed fixed at the bottom of the screen. More shoppers added to cart, but fewer went on to buy.
-7.7% Conversion rate
Collection Page (PLP)
Loss Prevented
A Lighter Collection Page Background Cuts Conversion Rate 3.2%
The collection page background was lightened so product images would stand out more. Clicks held steady, but sales fell. Here's what testing showed.
-3.2% Conversion rate
Search & Navigation
Inconclusive
A Compact Navigation Bar Redesign Makes No Clear Difference to Conversion Rate
The navigation bar got a more compact layout with clearer category grouping. See how desktop and mobile visitors responded.
-0.3% Conversion rate
Product Page (PDP)
Positive signal
Larger Product Images in a Grid on Desktop Show an 11.9% Conversion Rate Lift
Desktop product pages gave product images more space with a grid layout. Here's what happened across 2,552 visitors in 16 days.
+11.9% Conversion rate
Product Page (PDP)
Positive signal
Smaller Sale Prices on Product Pages Show a 3.0% Conversion Rate Lift
On product pages and product cards, the discounted price was set in smaller type than the struck-through original. See how this pricing idea performed over 33 days.
+3.0% Conversion rate
Product Page (PDP)
Loss Prevented
Simplified Mobile Layout
A simplified mobile layout increased average order value by 4.0% but led to higher bounce rates and lower conversion.
+4.0% Average Order Value
Collection Page (PLP)
Inconclusive
Showing the Collection Name on Collection Pages Makes No Clear Difference to Conversion Rate
Collection pages got the collection name at the top so shoppers know where they are. Across 15,765 visitors, the change made no clear difference.
-1.0% Conversion rate
Product Page (PDP)
Inconclusive
A Prominent Free Shipping Threshold on Product Pages Makes No Clear Difference to Conversion Rate
Product pages showed the free shipping threshold prominently, close to the add-to-cart button. Conversion rate held steady, but order value moved.
+0.3% Conversion rate
Collection Page (PLP)
Positive signal
Smaller Sale Prices on Product Cards Show an 8.7% Conversion Rate Lift
On product cards and product pages, the discounted price appeared in smaller type than the struck-through original. See how it affected orders and revenue.
+8.7% Conversion rate
Homepage
Positive signal
A Sitewide Trust and Design Overhaul Shows a 66.4% Conversion Rate Lift
The homepage, collection pages, product pages and discount popup were reworked to build trust and show what the store sells. Conversion rose sharply, but order value fell.
+66.4% Conversion rate
Homepage
Positive signal
A Redesigned Shop by Category Block Shows a 2.2% Add-to-Cart Rate Lift
The homepage "Shop by Category" block got a new layout, spacing and card styling on mobile and desktop. See how 38,490 visitors responded.
+2.2% Add-to-cart rate
Cart
Positive signal
Mobile Checkout Optimization
Optimizing the mobile checkout flow drove a dramatic increase in conversion rate and doubled orders despite a visitor decline.
+100% Orders