A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Personalized PDP Layout for Returning Visitors
Personalizing product pages for returning visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
-2.8% Conversion rate
Product Page (PDP)
Inconclusive
Personalized PDP Layout for New Visitors
Personalizing product pages for new visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
+1.9% Conversion rate
Collection Page (PLP)
Inconclusive
Collection Pages with Quick Add-to-Cart Button
Adding an "Add to Cart" button on mobile collection pages aimed to simplify the shopping process. Discover the impact on user engagement and purchasing behavior.
-5.6% Conversion rate
Homepage
Inconclusive
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate
Product Page (PDP)
Winner
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate
Product Page (PDP)
Winner
Enhancing AOV with Cross-Sell Pop-up Recommendations
Introducing a pop-up with complementary product suggestions increased average order value and conversions. Discover how this strategy impacted customer behavior.
+13.0% Average order value
Product Page (PDP)
Winner
Modern Image Carousel Controls to Enhance Usability
The product detail page image carousel was redesigned to improve user engagement. Discover how these changes impacted customer interactions and sales.
+4.5% Add-to-cart rate
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+0.0% Conversion rate
Product Page (PDP)
Inconclusive
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate
Search & Navigation
Inconclusive
"Customize Your Own Hat" Button
Adding a persistent button to customize hats was tested to boost clickthrough rates by making customization options more visible. See the results of this test.
+15.4% Revenue per visitor (RPV)
Homepage
Winner
Enhancing Homepage Credibility with Curated User-Generated Content
A modular user-generated content carousel was tested to enhance authenticity and engagement. Discover how this change impacted key metrics.
+6.1% Conversion rate
Product Page (PDP)
Inconclusive
Product page redesign with updated fields boosts engagement and revenue
Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
+0.5% Conversion rate