Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Positive signal
Enhanced product visualization with sleeve thumbnail images boosts user confidence and engagement
Swapping color swatches for product images aimed to boost add-to-cart rates by improving visual clarity. Discover how this change impacted user behavior.
+22.4% Add-to-Cart Rate
Product Page (PDP)
Positive signal
Taller Product Images and New Carousel Controls Show a 4.7% Conversion Rate Lift
The product page carousel got a taller image area and modern controls with arrows, dots and swipe. See how 69,560 mobile visitors responded.
+4.7% Conversion rate
Product Page (PDP)
Positive signal
A Single Price-Aware Shipping Message on Product Pages Shows a 7.1% Conversion Rate Lift
Product pages swapped two overlapping free shipping messages for one that depends on the product's price. See how 24,464 visitors responded.
+7.1% Conversion rate
Cart
Inconclusive
Trust Icons at Checkout Make No Clear Difference to Conversion Rate
Checkout got three icons covering a conservation pledge, easy returns and durable build. Across 213,715 visitors, here's what changed.
+0.9% Conversion rate
Banner
Inconclusive
A Shipping Info Banner Makes No Clear Difference to Conversion Rate
A banner at the top of every page opened a drawer with shipping, returns and customer service details. Across 21,330 visitors, conversion barely moved while revenue per visitor fell.
+1.5% Conversion rate
Collection Page (PLP)
Loss Prevented
Quick Add-to-Cart Icons on Mobile Collection Pages Cut Conversion Rate 4.9%
Mobile product cards on collection pages got a floating add-to-cart icon. The shortcut lowered conversion rate and cost orders.
-4.9% Conversion rate
Homepage
Loss Prevented
Moving Shop by Category Below the Homepage Hero Cuts Conversion Rate 6.2%
The Shop by Category section moved up to sit directly under the homepage hero. Conversion fell, and testing showed the cost.
-6.2% Conversion rate
Cart
Positive signal
Redesigned Mini Cart Shows a 26.7% Conversion Rate Lift
A second mini cart redesign made the checkout button more prominent, removed the chat button and kept an add-on promo. See why mobile and desktop split.
+26.7% Conversion rate
Positive signal
Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue
The test evaluated a new design and placement for a promotional banner to improve visibility and effectiveness. Discover what changes impacted conversions and revenue.
-45.5% Revenue per visitor (RPV)
Product Page (PDP)
Positive signal
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)
Product Page (PDP)
Inconclusive
A Discount Message for Eligible Groups Makes No Clear Difference to Conversion Rate
Product pages and the homepage advertised a discount for government employees, military, nurses, first responders, students and teachers. See what 14 days of data showed.
+1.2% Conversion rate
Product Page (PDP)
Positive signal
A Sticky Add-to-Cart Bar After Scroll Shows a 3.7% Conversion Rate Lift
Once shoppers scrolled past the main add-to-cart button, the sticky product image turned into a sticky add-to-cart bar. See how sales moved on mobile and desktop.
+3.7% Conversion rate