A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Cart
Winner
Mini-cart redesign with highlighted checkout button boosts conversions and revenue
The minicart was redesigned to improve completion rates by making the checkout button harder to miss. Read the full details of this experiment.
+46.6% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Prominent Discount Messaging Boosts Conversions and Revenue Across Devices
Highlighting a 10% discount for specific groups led to significant increases in mobile conversions and engagement. Discover how this strategy influenced user behavior.
+1.2% Conversion rate
Product Page (PDP)
Inconclusive
Transforming the Sticky Add to Cart into a Persistent Bottom Bar
A test was conducted to transform the sticky image on product pages into a sticky Add to Cart bar. Discover the impact on conversion rates and user interaction.
+3.7% Conversion rate
Product Page (PDP)
Loss Prevented
Enhanced Collection Filtering by Hat Attributes
Introducing a dynamic filter system on collection pages aimed to enhance user experience by enabling easier product discovery. Learn how this change impacted key performance metrics.
-6.4% Conversion rate
Homepage
Winner
Directing Ads Traffic to the Homepage Boosts Conversions and Revenue
The test redirected traffic from Hockey ads to either the homepage or the optimized Hockey Landing Page to evaluate the impact on conversion and engagement.
+83.5% Add-to-cart rate
Collection Page (PLP)
Inconclusive
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+7.3% Conversion rate
Banner
Winner
Shipping Banner with Info Modal
A shipping info banner was added to improve user confidence and increase conversions. See how this change impacted key metrics.
+4.7% Conversion rate
Banner
Winner
Shipping info banner that expand announcement bar information
A new shipping info banner was added to improve conversion rates by **reducing customer uncertainty**. Learn how this change impacted user behavior and sales.
+3.3% Conversion rate
Product Page (PDP)
Winner
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate
Homepage
Winner
Best Sellers Module Added Below Hero
Adding a Best Sellers module on the homepage significantly boosted conversion rates, showcasing the impact of strategic product placement.
+16.9% Conversion rate
Landing Page
Winner
Redesigned Football Landing Page
Discover how a redesigned football landing page improved conversion rates and user engagement across devices.
+19.1% Conversion rate