Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Collection Page (PLP)
Loss Prevented
Attribute Filters on Collection Pages Cut Conversion Rate 6.4%
Collection pages got a filter panel so shoppers could narrow products by style, color, text layout and more. See how it changed orders and revenue.
-6.4% Conversion rate
Homepage
Positive signal
Sending Landing Page Traffic to the Homepage Shows a 103.9% Conversion Rate Lift
Most visitors headed for a sport-specific landing page were sent to the homepage instead. See how the broader page compared on a small sample.
+103.9% Conversion rate
Landing Page
Loss Prevented
A Redesigned Hockey Landing Page Cuts Conversion Rate 38.5%
The hockey landing page was rebuilt to match the structure of a better-performing landing page for another sport. The new page hurt sales, and testing showed the cost.
-38.5% Conversion rate
Collection Page (PLP)
Inconclusive
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+17.3% Add-to-Cart Rate
Banner
Positive signal
Shipping Info Banner Shows a 4.7% Conversion Rate Lift
A banner at the top of every page opened a drawer with shipping, returns and customer service details. See how 135,421 visitors responded over 41 days.
+4.7% Conversion rate
Banner
Positive signal
A Shipping Info Banner Shows a 3.3% Conversion Rate Lift
A banner at the top of every page gave shoppers one-tap access to shipping, returns and support details. See how mobile and desktop shoppers responded.
+3.3% Conversion rate
Homepage
Positive signal
Best Sellers Below the Homepage Hero Show a 16.9% Conversion Rate Lift
The best-selling category moved to the first spot below the homepage hero, with other categories ranked by performance. See how it changed conversions.
+16.9% Conversion rate
Landing Page
Positive signal
A Football Landing Page Redesign Shows a 19.1% Conversion Rate Lift
The paid-traffic landing page was rebuilt around athletes, social proof and a clear product explanation. See how 4,081 visitors responded.
+19.1% Conversion rate
Product Page (PDP)
Inconclusive
Personalized Product Pages for Returning Visitors Make No Clear Difference to Conversion Rate
New visitors saw an educational product page, while returning visitors saw a shorter, sales-focused one. Across 2,581 visitors, it made no clear difference.
+1.0% Conversion rate
Product Page (PDP)
Positive signal
Product Pages Personalized by Visitor Type Show a 2.4% Conversion Rate Lift
New visitors saw an educational product page, while returning visitors saw a shorter, sales-focused one. See what changed across 37,726 visitors.
+2.4% Conversion rate
Collection Page (PLP)
Inconclusive
Quick Add-to-Cart Icons on Mobile Collection Cards Show Mixed Results on Conversion and Revenue
Mobile product cards got a floating cart icon so shoppers could add items without opening each product page. Fewer shoppers converted, but those who did spent more.
-5.6% Conversion rate
Collection Page (PLP)
Loss Prevented
Customise Badges on Product Cards Cut Conversion Rate 5.0%
Customizable products got a badge and a real-life use photo on their product cards. See how the change affected sales across 8,236 visitors in 16 days.
-5.0% Conversion rate