Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Homepage
Positive signal
Enhanced Homepage "How It Works" Section
A new homepage section combining athlete's imagery and product explanations boosted mobile conversions. Discover the changes and results.
+10.0% Conversion Rate
Product Page (PDP)
Loss Prevented
A Shop This Color Button on Product Pages Cuts Conversion Rate 2.6%
Product pages showed a button linking to every product in the selected color, mostly camo patterns. See how it changed sales and clicks.
-2.6% Conversion rate
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate
Product Page (PDP)
Loss Prevented
A Wider Desktop Product Page Cuts Conversion Rate 6.0%
Desktop product pages got a wider layout with all purchase options grouped around the add-to-cart button. Every key metric moved the wrong way.
-6.0% Conversion rate
Other
Positive signal
Switching Buttons From Yellow to Green Shows a 4.6% Conversion Rate Lift
Every primary button on the site, from add to cart to checkout, switched from yellow to green for better contrast. See how it changed orders.
+4.6% Conversion rate
Homepage
Inconclusive
Lifestyle Category Tiles on the Homepage Make No Clear Difference to Conversion Rate
A slider of large lifestyle category tiles went in right under the homepage hero. More visitors clicked through, but sales showed no clear change.
-1.2% Conversion rate
Homepage
Positive signal
Personalized homepage layout for returning visitors
Personalizing the homepage for returning visitors increased conversion rates and reduced bounce rates. Discover how these changes improved user engagement.
+39.3% Conversion rate
Product Page (PDP)
Inconclusive
A Recently Viewed Products Section Makes No Clear Difference to Conversion Rate
Returning visitors saw a section listing the products they had already browsed. See whether it helped them pick up where they left off.
+1.0% Conversion rate
Product Page (PDP)
Positive signal
Kid Photos and Parent Testimonials Show an 8.5% Conversion Rate Lift
A new section showed customer photos of children wearing the product alongside testimonials from parents. See how it changed sales on mobile and desktop.
+8.5% Conversion rate
Search & Navigation
Loss Prevented
A Header and Footer Redesign Cuts Conversion Rate 16.3%
The footer gained links to every sports landing page, and the header was decluttered. Visitors clicked more but bought less.
-16.3% Conversion rate
Collection Page (PLP)
Inconclusive
Attribute Filters on Collection Pages Show Mixed Results on Conversion and Revenue
Collection pages got filters for style, colorway, text layout and city, instead of relying on fixed collections. See the trade-off it revealed.
+10.1% Conversion rate
Product Page (PDP)
Inconclusive
A Free Shipping Note Below Add to Cart Makes No Clear Difference to Conversion Rate
Product pages got a short free shipping message right under the add-to-cart button. Across 76,500 visitors, conversion didn't move.
-0.2% Conversion rate