Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Homepage
Winner
Enhanced Homepage "How It Works" Section
A new homepage section combining athlete's imagery and product explanations boosted mobile conversions. Discover the changes and results.
+8.6% Conversion rate
Product Page (PDP)
Inconclusive
Add a "Shop This Color" Button to PDPs
Adding a “Shop This Color” button on product pages aimed to boost engagement with color-related products. Discover how this change impacted user behavior and sales metrics.
+2.6% Clickthrough rate
Search & Navigation
Inconclusive
Enhanced Search Interface
The search experience was revamped to include suggestions and previews, aiming to boost engagement and conversions. Discover the results of this intuitive redesign.
-12.0% Conversion rate
Winner
Enhanced PDP layout
The desktop product page layout was widened and reorganized to focus on the Add to Cart button. Learn how this change impacted conversion metrics.
-6.0% Conversion rate
Other
Winner
Sitewide button color update from yellow to green
+1.8% Clickthrough rate
Homepage
Inconclusive
Homepage category slider with lifestyle images
Adding large, image-driven tiles for key categories under the hero section aimed to boost engagement. Discover how this change impacted user interactions.
+2.3% Clickthrough rate
Landing Page
Inconclusive
Educational advertorial landing page boosts parent engagement and conversions
We tested an advertorial-style landing page to see if storytelling and educational content increase conversions from social traffic. Discover the impact of this approach on engagement and sales.
+2.3% Conversion rate
Homepage
Winner
Personalized homepage layout for returning visitors
Personalizing the homepage for returning visitors increased conversion rates and reduced bounce rates. Discover how these changes improved user engagement.
+39.3% Conversion rate
Product Page (PDP)
Inconclusive
Recently Viewed Products Section
A new "Recently Viewed" products section was added for returning visitors. Learn how this change impacted user engagement and conversion.
+1.0% Conversion rate
Product Page (PDP)
Winner
Enhanced Parent and Kid Testimonials Boost Trust
We added user-generated content with parent testimonials to the product pages. Here’s how those updates moved the needle on key metrics.
+15.0% Revenue per visitor (RPV)
Search & Navigation
Winner
Website footer and header redesign
We revamped the website footer to improve navigation and declutter the main menu. Learn how this change impacted key performance metrics.
-16.3% Conversion rate
Collection Page (PLP)
Winner
Dynamic filtering system
Introducing a dynamic filter system improved user experience by allowing customers to refine product searches efficiently. Discover how these changes impacted key conversion metrics.
+10.1% Conversion rate