A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Homepage
Winner
Directing Ads Traffic to the Homepage Boosts Conversions and Revenue
The test redirected traffic from Hockey ads to either the homepage or the optimized Hockey Landing Page to evaluate the impact on conversion and engagement.
+83.5% Add-to-cart rate
Collection Page (PLP)
Inconclusive
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+7.3% Conversion rate
Banner
Winner
Shipping Banner with Info Modal
A shipping info banner was added to improve user confidence and increase conversions. See how this change impacted key metrics.
+4.7% Conversion rate
Banner
Winner
Shipping info banner that expand announcement bar information
A new shipping info banner was added to improve conversion rates by **reducing customer uncertainty**. Learn how this change impacted user behavior and sales.
+3.3% Conversion rate
Product Page (PDP)
Winner
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate
Homepage
Winner
Best Sellers Module Added Below Hero
Adding a Best Sellers module on the homepage significantly boosted conversion rates, showcasing the impact of strategic product placement.
+16.9% Conversion rate
Landing Page
Winner
Redesigned Football Landing Page
Discover how a redesigned football landing page improved conversion rates and user engagement across devices.
+19.1% Conversion rate
Product Page (PDP)
Inconclusive
Personalized PDP Layout for Returning Visitors
Personalizing product pages for returning visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
-2.8% Conversion rate
Product Page (PDP)
Inconclusive
Personalized PDP Layout for New Visitors
Personalizing product pages for new visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
+1.9% Conversion rate
Collection Page (PLP)
Inconclusive
Collection Pages with Quick Add-to-Cart Button
Adding an "Add to Cart" button on mobile collection pages aimed to simplify the shopping process. Discover the impact on user engagement and purchasing behavior.
-5.6% Conversion rate
Homepage
Inconclusive
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate
Product Page (PDP)
Winner
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate