A/B Experiments
Product Page (PDP) Tests
Explore product page (pdp) experiments with real data, implementation details, and measurable outcomes.
Product Page (PDP)
Winner
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate
Product Page (PDP)
Inconclusive
Personalized PDP Layout for Returning Visitors
Personalizing product pages for returning visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
-2.8% Conversion rate
Product Page (PDP)
Inconclusive
Personalized PDP Layout for New Visitors
Personalizing product pages for new visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
+1.9% Conversion rate
Product Page (PDP)
Winner
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate
Product Page (PDP)
Winner
Enhancing AOV with Cross-Sell Pop-up Recommendations
Introducing a pop-up with complementary product suggestions increased average order value and conversions. Discover how this strategy impacted customer behavior.
+13.0% Average order value
Product Page (PDP)
Winner
Modern Image Carousel Controls to Enhance Usability
The product detail page image carousel was redesigned to improve user engagement. Discover how these changes impacted customer interactions and sales.
+4.5% Add-to-cart rate