A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Collection Page (PLP)
Inconclusive
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate
Product Page (PDP)
Winner
Sticky Top Add-To-Cart Button
Introducing a sticky Add to Cart button on mobile increased conversion rates by making it easier for users to purchase without scrolling.
-0.5% Add-to-cart rate
Collection Page (PLP)
Winner
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate
Product Page (PDP)
Inconclusive
Mobile Experience Enhancement
Enhancing the mobile experience drove a 15.3% AOV increase and 15.9% RPV gain with flat conversion rate.
+0.27% (CVR) CVR
Search & Navigation
Loss Prevented
Mobile Navigation Redesign
The mobile navigation was redesigned to improve user experience, but the changes led to lower add-to-cart rates and higher bounce rates.
-3.2% Clickthrough rate
Product Page (PDP)
Loss Prevented
Simplified Mobile Layout
A simplified mobile layout increased average order value by 4.0% but led to higher bounce rates and lower conversion.
-4.2% Conversion rate
Product Page (PDP)
Inconclusive
Simplified Product Descriptions
Marsh Wear tested simplifying product descriptions to see if it would impact sales. The result was flat conversion with a slight RPV gain.
+1.78% (CTR) CTR
Homepage
Winner
Homepage Redesign Boosts Conversion Rates
We redesigned the homepage and added trust elements to boost user confidence. Discover how these changes improved engagement and conversions.
+66.42% (CVR) CVR
Product Page (PDP)
Inconclusive
Free Socks Promotion
Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
-0.61% (CVR) CVR
Product Page (PDP)
Inconclusive
Enhanced Desktop Experience
Enhancing the desktop experience produced a modest 2.2% conversion rate lift and 1.0% add-to-cart gain, but results were inconclusive.
-0.36% (CTR) CTR
Product Page (PDP)
Inconclusive
Simplified Product Descriptions
Simplifying product descriptions produced modest gains across conversion rate, AOV, and RPV, but none reached statistical significance.
+1.36% (CVR) CVR
Cart
Loss Prevented
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR