Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Cart
Positive signal
A Cart Scarcity Message Shows a 2.7% Conversion Rate Lift
The cart told shoppers their items were in high demand and couldn't be reserved. See how that urgency affected checkout over 18 days.
+2.7% Conversion rate
Product Page (PDP)
Positive signal
A Made in the USA Callout Above the Product Title Shows a 53.0% Conversion Rate Lift
A small flag icon and "Made in the USA" text moved to sit right above the product title. See what happened, and why the small sample matters.
+53.0% Conversion rate
Other
Winner
Best-Selling Collections on the 404 Page Lift Conversion Rate 6.8%
Visitors who hit a broken link saw the store's most popular collections instead of a dead end. See how the change affected orders and order value.
+6.8% Conversion rate
Product Page (PDP)
Loss Prevented
Highlighting the Returns Policy on Product Pages Cuts Add-to-Cart Rate 3.6%
Shoppers worried about fit, so the store made more of its returns policy and how easy exchanges are. The change hurt add-to-cart rate, and testing showed the cost.
-3.6% Add-to-cart rate
Product Page (PDP)
Winner
Sticky Mobile Add-To-Cart Button
AFTCO tested a sticky mobile add to cart button to increase add-to-cart rates. Learn how this change impacted user behavior.
+3.9% Add-to-cart rate
Collection Page (PLP)
Positive signal
Hiding Collection Links on Collection Pages Shows a 2.4% Conversion Rate Lift
Collection pages stopped showing links to other collections, keeping shoppers on the products in front of them. See how it played out on mobile and desktop.
+2.4% Conversion rate
Product Page (PDP)
Loss Prevented
A Cart Icon on the Add-to-Cart Button Cuts Conversion Rate 10.6%
The add-to-cart button on product pages got a cart icon to make its purpose clearer. Conversion fell instead, and testing showed the cost.
-10.6% Conversion rate
Search & Navigation
Inconclusive
Simplified Navigation Bar Improves User Engagement
AFTCO tested a simplified navigation bar on their website to see if it would improve user engagement. Discover the impact on key metrics.
+3.8% Conversion Rate
Collection Page (PLP)
Positive signal
Single-Column Product Grid
Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
+3.0% Conversion Rate
Cart
Inconclusive
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate
Cart
Positive signal
A Pop-Up Mini Cart Shows a 3.6% Conversion Rate Lift
After adding a product, shoppers saw a redesigned mini cart instead of being sent to the cart page. See how it affected checkout across 26,208 visitors.
+3.6% Conversion rate
Search & Navigation
Inconclusive
Restored Mobile Navigation Shows Mixed Results on Conversion and Revenue
The mobile menu went back to an earlier layout with better access to categories and fewer distractions. See what changed across 8,086 mobile visitors.
+5.4% Conversion rate