A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Cart
Winner
Mobile Checkout Optimization
Optimizing the mobile checkout flow drove a dramatic increase in conversion rate and doubled orders despite a visitor decline.
+0.00% (CVR) CVR
Product Page (PDP)
Winner
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+8.96% (CVR) CVR
Product Page (PDP)
Inconclusive
Optimized Mobile Layout
Optimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
-3.28% (CTR) CTR
Product Page (PDP)
Winner
Simplified Product Page
Simplifying the product page produced a 26.5% conversion rate lift across all devices, with mobile up 54.7% and desktop up 25.6%.
-12.67% (CTR) CTR
Product Page (PDP)
Winner
PDP Updates Drive a 17.9% Increase in Cart Additions
Updates to the product page layout and cart button visibility led to increased user engagement and purchases. Discover the key improvements and their impact.
+17.80% (ACR) ACR
Product Page (PDP)
Winner
Streamlined Product Page for Conversion
Streamlining the product page drove a 10.4% conversion rate lift and 6.1% more orders, but AOV dropped 11.9% and revenue declined.
+10.41% (CVR) CVR
Product Page (PDP)
Inconclusive
Desktop Conversion Rate Optimization
Desktop-focused optimizations produced a 3.8% conversion rate lift and 2.6% more orders, with a slight AOV decline.
+1.74% (CVR) CVR
Collection Page (PLP)
Loss Prevented
Updated Category Link Design
Updating the category link design led to severe declines across all metrics, with conversion rate dropping 20.1% and RPV falling 26.3%.
-20.08% (CVR) CVR
Cart
Winner
Simplified Checkout Process
Simplifying the checkout process drove a 5.9% conversion rate lift and 5.8% more orders for AFTCO.
+5.88% (CVR) CVR
Product Page (PDP)
Inconclusive
Simplified Product Page Layout
Simplifying the product page layout lifted AOV by 4.4% but had minimal impact on conversion rate and revenue per visitor.
-0.92% (AOV) AOV
Product Page (PDP)
Loss Prevented
Mobile Layout Adjustments
Mobile layout changes led to a 4.2% conversion rate decline and 6.1% RPV drop. Learn what went wrong and the key takeaways.
-4.24% (CVR) CVR
Product Page (PDP)
Inconclusive
Improved Mobile Conversion Rate
Mobile conversion rate increased 3.5% after UX improvements. Learn how navigation and checkout optimizations drove incremental gains.
+3.37% (CVR) CVR