A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Collection Page (PLP)
Loss Prevented
Redesigned square product cards boost mobile engagement despite mixed performance metrics
The redesign of AFTCO's product cards aimed to enhance user engagement and conversions by simplifying the layout and optimizing space. Discover the impact of these changes.
-5.64% (CVR) CVR
Product Page (PDP)
Loss Prevented
Redesigned Product Page Enhances Visuals and User Engagement
The product page was redesigned to improve visuals and engagement. Learn how these changes impacted conversion rates and user behavior.
-16.3% Conversion rate
Collection Page (PLP)
Inconclusive
Collection pages redesign with improved visuals and navigation boosts desktop revenue and engagement
Discover how redesigning collection pages with better visuals impacted user engagement and conversions.
-2.36% (CVR) CVR
Collection Page (PLP)
Loss Prevented
Sticky mobile filters boost product discovery and navigation accessibility
Implementing sticky mobile filters aimed to streamline product discovery by keeping filters accessible while browsing. Discover the impact on user engagement and sales.
-16.0% Conversion rate
Homepage
Inconclusive
Homepage product cards with swatches improve engagement and conversions
An A/B test was conducted to enhance the desktop click-through rate for Codeword Hats. Discover how adjustments led to increased engagement.
-0.6% Conversion rate
Search & Navigation
Winner
Navbar Redesign with Banner Color Testing
Improving the navbar layout and testing banner colors led to improved user engagement. Learn how these changes impacted key metrics.
+18.4% Add-to-cart rate
Collection Page (PLP)
Winner
Collection Page Redesign
We tested a new design for product pages to improve user engagement and sales. Discover the impact on key metrics.
+4.2% Conversion rate
Homepage
Winner
Adding Customer UGC to Homepage
Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
+2.1% Clickthrough rate
Cart
Winner
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR
Product Page (PDP)
Winner
Adding Free Shipping Message Boosts Conversion
Adding a free shipping message to the product page was tested to see if it boosts conversions. Discover how this simple change impacted customer behavior.
+3.68% (CVR) CVR
Collection Page (PLP)
Winner
Hiding Collection Links
Removing collection links increased focus and improved key metrics on collection pages on mobile. Discover how this change impacted engagement.
+2.39% (CVR) CVR
Other
Winner
404 Page Featuring Best Sellers
Adding popular collections to the 404 page encouraged users to continue browsing, leading to increased conversions and engagement.
+6.79% (CVR) CVR