A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Cart
Inconclusive
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate
Search & Navigation
Loss Prevented
Mobile Navigation with Tiles
We tested a simplified mobile navigation layout to make product discovery faster. See how it changed browsing behavior and impacted conversion metrics.
-5.7% Conversion rate
Search & Navigation
Winner
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate
Product Page (PDP)
Winner
Redesigned Customizer Boosts Engagement
A redesigned customizer aimed to improve user engagement and conversion rates for customized products. Discover how this change impacted key performance metrics.
+6.8% Conversion rate
Cart
Winner
Redesigned mini cart boosts user engagement and checkout conversions
Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
+3.6% Conversion rate
Product Page (PDP)
Winner
Enhanced Customization Flow
We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
+15.1% Conversion rate
Homepage
Winner
Streamlining Mobile Shopping by Removing Discount Banners
Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
+12.14% (CTR) CTR
Homepage
Winner
Enhanced Product Discovery with Badges
Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Cart
Winner
Trust Signals on Cart Page
Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
+10.97% (CVR) CVR
Product Page (PDP)
Inconclusive
Mobile Bottom Sticky Add-To-Cart Button
Implementing a sticky "Add to Cart" button on mobile increased the add-to-cart rate by 8.7%. Discover how this change impacted other key metrics.
+6.8% Add-to-cart rate
Product Page (PDP)
Winner
Sticky Top Add-To-Cart Button
Introducing a sticky Add to Cart button on mobile increased conversion rates by making it easier for users to purchase without scrolling.
-0.5% Add-to-cart rate
Collection Page (PLP)
Inconclusive
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate