A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Other
Winner
404 Page Featuring Best Sellers
Adding popular collections to the 404 page encouraged users to continue browsing, leading to increased conversions and engagement.
+6.79% (CVR) CVR
Product Page (PDP)
Winner
Adding Free Shipping Message Boosts Conversion
Adding a free shipping message to the product page was tested to see if it boosts conversions. Discover how this simple change impacted customer behavior.
+3.68% (CVR) CVR
Collection Page (PLP)
Winner
Hiding Collection Links
Removing collection links increased focus and improved key metrics on collection pages on mobile. Discover how this change impacted engagement.
+2.39% (CVR) CVR
Collection Page (PLP)
Winner
Single-Column Product Grid
Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
+63.1% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Top Mobile Sticky Add-To-Cart
Discover how moving the sticky "Add to Cart" button to the top of the page impacted user engagement and sales metrics.
+16.4% Conversion rate
Product Page (PDP)
Winner
Sticky Mobile Add-To-Cart Button
AFTCO tested a sticky mobile add to cart button to increase add-to-cart rates. Learn how this change impacted user behavior.
+3.9% Add-to-cart rate
Product Page (PDP)
Winner
'Made in the USA' Icon Above Product Title
Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
+53.0% Conversion rate
Product Page (PDP)
Loss Prevented
Implementing Returns Policy Advertising
We tested the impact of highlighting the returns policy on customer confidence and purchase behavior. Discover how this change affected engagement and conversions.
-3.58% (ACR) ACR
Search & Navigation
Loss Prevented
Mobile Navigation with Tiles
We tested a simplified mobile navigation layout to make product discovery faster. See how it changed browsing behavior and impacted conversion metrics.
-5.7% Conversion rate
Cart
Inconclusive
Cart Page Redesign Leads to Mixed Impact
We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
-11.1% Conversion rate
Product Page (PDP)
Winner
Redesigned Customizer Boosts Engagement
A redesigned customizer aimed to improve user engagement and conversion rates for customized products. Discover how this change impacted key performance metrics.
+6.8% Conversion rate
Search & Navigation
Winner
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate