Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
"Hand-Printed & Made with American Jobs" Badge
"Hand-Printed & Made with American Jobs" badge was added to product pages to highlight craftsmanship. Learn how this impacted customer engagement.
-2.4% Conversion rate
Landing Page
Winner
Direct Purchase Option Boosts Football Landing Page Conversion Rates
The test added a Buy Now card on the landing page to simplify purchasing. See how this change impacted conversion rates.
+4.2% Conversion rate
Landing Page
Winner
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)
Product Page (PDP)
Winner
Sticky Top Add to Cart Bar with Size Selector
Introducing a sticky Add to Cart bar increased engagement and conversion rates by keeping purchase options always visible. Read on to discover the impact.
+2.2% Add-to-cart rate
Homepage
Winner
Replacing Recommended Product in the Buy Now Section
This case study explores the impact of replacing the Tactical Collar with the Collar Sleeve on the homepage. Discover how this change influenced key metrics like conversion and revenue.
+5.6% Conversion rate
Collection Page (PLP)
Loss Prevented
Redesigned square product cards boost mobile engagement despite mixed performance metrics
The redesign of AFTCO's product cards aimed to enhance user engagement and conversions by simplifying the layout and optimizing space. Discover the impact of these changes.
-5.64% (CVR) CVR
Product Page (PDP)
Inconclusive
Adding Category Links on Product Pages
Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.
+8.7% Clickthrough rate
Product Page (PDP)
Loss Prevented
Redesigned Product Page Enhances Visuals and User Engagement
The product page was redesigned to improve visuals and engagement. Learn how these changes impacted conversion rates and user behavior.
-16.3% Conversion rate
Search & Navigation
Winner
Mobile Menu Redesign
The mobile menu redesign led to improved customer navigation, resulting in increased conversion rates and revenue. Discover the impact of visual collection displays on user engagement.
+10.3% Conversion rate
Collection Page (PLP)
Winner
Two-Column Filters Layout
A new layout with a left sidebar for filters improved user engagement and conversion rates. Discover how these changes impacted the browsing experience.
+7.6% Add-to-cart rate
Collection Page (PLP)
Inconclusive
Collection pages redesign with improved visuals and navigation boosts desktop revenue and engagement
Discover how redesigning collection pages with better visuals impacted user engagement and conversions.
-2.36% (CVR) CVR
Collection Page (PLP)
Winner
Product Card Redesign
We redesigned product cards to simplify browsing and added a color selector. See how these changes affected user engagement and sales.
+1.5% Conversion rate