Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Search & Navigation
Positive signal
Redesigned Mobile Menu With Visual Collections Shows a 10.3% Conversion Rate Lift
The mobile menu was rebuilt to display product collections visually, so shoppers can find what they want faster. Here's what happened over 26 days.
+10.3% Conversion rate
Collection Page (PLP)
Loss Prevented
Square Product Cards on Collection Pages Cut Conversion Rate 5.6%
Collection pages got cleaner square product cards, with one card per row on mobile. Across 67,334 visitors, the new cards cost orders.
-5.6% Conversion rate
Collection Page (PLP)
Inconclusive
A Landing-Page Style Collection Page Redesign Shows Mixed Results on Conversion and Revenue
Most ad traffic lands on collection pages, so they got better visuals, a reworked product grid and landing-page style content. Here's what happened across 10,421 visitors.
-2.4% Conversion rate
Collection Page (PLP)
Inconclusive
Reworked Product Cards With Color Selectors Make No Clear Difference to Conversion Rate
Collection page product cards got a cleaner, more consistent layout and a color selector. See how desktop and mobile shoppers responded.
+1.5% Conversion rate
Collection Page (PLP)
Loss Prevented
A Sticky Mobile Filter Button on Collection Pages Cuts Conversion Rate 16.0%
On mobile collection pages, the filter button stayed fixed at the bottom of the screen while shoppers scrolled. The change hurt sales, and testing showed the cost.
-16.0% Conversion rate
Product Page (PDP)
Loss Prevented
A Redesigned Product Page Cuts Conversion Rate 16.3%
The product page got new visuals and a reworked layout for product information. Engagement rose, but sales fell, and testing showed the cost.
-16.3% Conversion rate
Product Page (PDP)
Inconclusive
A Parent Collection Link on Product Pages Makes No Clear Difference to Conversion Rate
Product pages got a link to a collection of similar products to help shoppers discover more of the range. Clicks went up; sales didn't follow.
-1.1% Conversion rate
Collection Page (PLP)
Winner
A Two-Column Filter Layout on Desktop Collection Pages Lifts Conversion Rate 21.9%
Desktop collection pages got a sticky filter sidebar on the left and product results on the right. See how the new layout changed browsing and sales.
+21.9% Conversion rate
Homepage
Inconclusive
Homepage product cards with swatches improve engagement and conversions
An A/B test was conducted to enhance the desktop click-through rate for Codeword Hats. Discover how adjustments led to increased engagement.
+6.0% Click-Through Rate
Collection Page (PLP)
Positive signal
Collection Page Redesign
We tested a new design for product pages to improve user engagement and sales. Discover the impact on key metrics.
+4.2% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Product Page (PDP)
Positive signal
Moving the Mobile Sticky Add-to-Cart Bar to the Top Shows a 16.4% Conversion Rate Lift
On mobile product pages, the sticky add-to-cart bar moved from the bottom of the screen to the top, replacing the header. Here's what happened across 23,114 visitors.
+16.4% Conversion rate