A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Search & Navigation
Winner
Mobile Menu Redesign
The mobile menu redesign led to improved customer navigation, resulting in increased conversion rates and revenue. Discover the impact of visual collection displays on user engagement.
+10.3% Conversion rate
Product Page (PDP)
Inconclusive
Adding Category Links on Product Pages
Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.
+8.7% Clickthrough rate
Collection Page (PLP)
Winner
Two-Column Filters Layout
A new layout with a left sidebar for filters improved user engagement and conversion rates. Discover how these changes impacted the browsing experience.
+7.6% Add-to-cart rate
Collection Page (PLP)
Winner
Product Card Redesign
We redesigned product cards to simplify browsing and added a color selector. See how these changes affected user engagement and sales.
+1.5% Conversion rate
Search & Navigation
Winner
Navbar Redesign with Banner Color Testing
Improving the navbar layout and testing banner colors led to improved user engagement. Learn how these changes impacted key metrics.
+18.4% Add-to-cart rate
Collection Page (PLP)
Winner
Collection Page Redesign
We tested a new design for product pages to improve user engagement and sales. Discover the impact on key metrics.
+4.2% Conversion rate
Homepage
Winner
Adding Customer UGC to Homepage
Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
+2.1% Clickthrough rate
Cart
Winner
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR
Other
Winner
404 Page Featuring Best Sellers
Adding popular collections to the 404 page encouraged users to continue browsing, leading to increased conversions and engagement.
+6.79% (CVR) CVR
Product Page (PDP)
Winner
Adding Free Shipping Message Boosts Conversion
Adding a free shipping message to the product page was tested to see if it boosts conversions. Discover how this simple change impacted customer behavior.
+3.68% (CVR) CVR
Collection Page (PLP)
Winner
Hiding Collection Links
Removing collection links increased focus and improved key metrics on collection pages on mobile. Discover how this change impacted engagement.
+2.39% (CVR) CVR
Collection Page (PLP)
Winner
Single-Column Product Grid
Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
+63.1% Revenue per visitor (RPV)