Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Loss Prevented
Lifestyle Images in Place of Model Shots Cut Conversion Rate 7.2%
Three product pages swapped their model photos for lifestyle images, keeping the flat-lay color shots. The change lowered conversion rate.
-7.2% Conversion rate
Product Page (PDP)
Positive signal
A Product Page Redesign Shows an 8.1% Conversion Rate Lift
Product pages got a more prominent size finder, a shorter intro, a higher accordion and a lifestyle video. Mobile and desktop responded in opposite ways.
+8.1% Conversion rate
Homepage
Positive signal
A Homepage Redesign Shows an 11.0% Conversion Rate Lift
The homepage got a shorter hero headline, a product image, highlighted reviews and simpler product cards. See how 23,885 visitors responded.
+11.0% Conversion rate
Collection Page (PLP)
Inconclusive
Breadcrumbs on Collection Pages Make No Clear Difference to Conversion Rate
Collection pages got clickable breadcrumbs showing shoppers where they are in the store. See how this small navigation change performed over 45 days.
+1.8% Conversion rate
Collection Page (PLP)
Positive signal
"New" Badges on Product Cards Show an 11.7% Conversion Rate Lift
Recently added products got a "New" badge on product cards across the site. See how 8,090 visitors responded over 17 days.
+11.7% Conversion rate
Homepage
Positive signal
A Scrollable Single-Row Product Slider on the Homepage Shows a 3.4% Conversion Rate Lift
Homepage product recommendations changed from a grid to one scrollable row, with the View All link moved to the top. See how it affected orders.
+3.4% Conversion rate
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate
Other
Inconclusive
Conservation Pledge Messaging Across the Site Makes No Clear Difference to Conversion Rate
The homepage, product pages, checkout and navigation all gained messaging about the brand's conservation pledge. See how it affected sales across 92,383 visitors.
+0.7% Conversion rate
Search & Navigation
Positive signal
A Sticky Desktop Navigation Bar Shows a 15.3% Conversion Rate Lift
The desktop navigation bar stayed fixed at the top of the screen as visitors scrolled. Clicks held steady, but more visitors went on to buy.
+15.3% Conversion rate
Collection Page (PLP)
Inconclusive
Redesigned Product Cards on Collection Pages Make No Clear Difference to Conversion Rate
Collection pages got cleaner product cards with redesigned badges and room for pricing details. Across 49,799 visitors, sales didn't move.
+0.6% Conversion rate
Product Page (PDP)
Positive signal
A Free Shipping Message on Product Pages Shows a 21.0% Conversion Rate Lift
Product pages got a clear line saying "This product is eligible for free shipping." See how it changed orders over 26 days.
+21.0% Conversion rate
Other
Positive signal
Enhanced mobile filters increase conversions and revenue
Adding Klaviyo's tracking script to the header increased conversion rates and revenue. Discover the impact of this simple code addition.
+5.0% Conversion Rate