Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Homepage
Loss Prevented
Homepage Science Section Cuts Conversion Rate 12.4%
The homepage got a section summarizing the key science findings, paired with well-known medical institutes. See how it changed clicks and purchases over 11 days.
-12.4% Conversion rate
Homepage
Positive signal
A Homepage Redesign Shows an 8.0% Conversion Rate Lift
The homepage got a new hero, clearer collection sliders and more visible benefit tiles. See how 5,092 visitors responded on mobile and desktop.
+8.0% Conversion rate
Collection Page (PLP)
Inconclusive
A Landing-Style Collection Page Redesign Makes No Clear Difference to Conversion Rate
Collection pages, where most ad traffic lands, got stronger visuals, a reworked product grid and landing-page style content. Conversion held steady, but revenue per visitor slipped.
-1.0% Conversion rate
Product Page (PDP)
Positive signal
A Desktop Product Image Grid Shows a 16.7% Conversion Rate Lift
Desktop product pages swapped the image carousel for a static grid that shows every photo at once. See how it changed adds and orders.
+16.7% Conversion rate
Product Page (PDP)
Inconclusive
A Bundle Discount Message Near Add to Cart Makes No Clear Difference to Conversion Rate
Product pages showed a multi-buy discount message right by the add-to-cart button. More shoppers added to cart, but order value fell instead of rising.
-1.9% Conversion rate
Cart
Loss Prevented
A Checkout-First Minicart Redesign Cuts Conversion Rate 9.9%
The minicart put a high-contrast checkout button first and dropped the chat widget and recommendations. Sales fell, and testing showed the cost.
-9.9% Conversion rate
Cart
Positive signal
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
The mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
+7.5% Conversion rate
Product Page (PDP)
Inconclusive
A Hand-Printed and Made in USA Badge Shows Mixed Results on Conversion and Revenue
A short "Hand-Printed & Made in USA" message with an icon went near the top of product pages. Conversion and revenue moved in opposite directions.
-2.4% Conversion rate
Landing Page
Positive signal
Buy Button on a Football Landing Page Shows a 4.2% Conversion Rate Lift
A football landing page got urgency-focused copy and a product card to buy on the spot. Visitors no longer had to click through to another page. See how 37,549 visitors responded.
+4.2% Conversion rate
Homepage
Positive signal
Featuring a Different Product in the Homepage Buy Now Section Shows a 5.6% Conversion Rate Lift
The homepage Buy Now section swapped one product card for another the store wanted to promote. See how the change affected sales across 38,732 visitors.
+5.6% Conversion rate
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate
Landing Page
Positive signal
A Simpler-to-Read Science Page Shows a 9.0% Conversion Rate Lift
The science page kept its content but swapped long paragraphs for short ones, bullet points and visuals. See how readers responded.
+9.0% Conversion rate