Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Other
Winner
Highlighting AFTCO’s conservation pledge
Discover how integrating conservation-focused icons and messaging impacted customer engagement and conversion rates on AFTCO’s website.
+5.0% Revenue per visitor (RPV)
Search & Navigation
Winner
Implementing a Sticky Navbar
Implementing a sticky navigation bar improved navigation ease and engagement. Learn how this change impacted user behavior and key metrics.
+0.5% Clickthrough rate
Collection Page (PLP)
Inconclusive
Enhanced Product Cards Drive User Engagement and Conversion Improvements
AFTCO tested a new design for product cards to boost user engagement and conversions. Discover the impact of simplifying their layout.
+0.6% Conversion rate
Product Page (PDP)
Winner
Adding Free Shipping Message Boosts Conversion and Revenue on Product Pages
Adding a "This product is eligible for free shipping" message on the product detail page increased purchase confidence and improved conversion rates. Learn how this change impacted customer behavior.
+21.0% Conversion rate
Other
Winner
Enhanced mobile filters increase conversions and revenue
Adding Klaviyo's tracking script to the header increased conversion rates and revenue. Discover the impact of this simple code addition.
+5.0% Conversion rate
Homepage
Inconclusive
Science-backed Summary
Added a summary of scientific findings to the homepage to reduce bounce rates and increase product page clicks.
-12.4% Conversion rate
Homepage
Winner
Homepage Redesign Boosts Engagement and Conversions
We redesigned the homepage to improve user experience, resulting in higher conversion rates and engagement. Discover how these changes impacted key metrics.
+8.0% Conversion rate
Collection Page (PLP)
Loss Prevented
Enhanced Product Cards
Discover how redesigning product cards impacted user engagement and conversion rates. Learn about the changes and key insights from the test.
-1.0% Conversion rate
Product Page (PDP)
Winner
Product Image Grid Layout on Desktop PDPs
Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
+3.0% Add-to-cart rate
Product Page (PDP)
Loss Prevented
Promotional Bundle Message Near Add to Cart Boosts Mobile Engagement and Orders
Placing a promotional offer near the Add to Cart button aimed to increase average order value by encouraging multi-item purchases. Discover the impact on key metrics.
-7.9% Average order value
Cart
Loss Prevented
Minicart redesign increases checkout prominence and reduces distractions to boost conversions
The minicart was redesigned to prioritize the checkout button and remove distractions. Discover how these changes impacted conversion rates and user behavior.
-9.9% Conversion rate
Cart
Winner
Mini Cart Redesign Boosts Conversion
We redesigned the mini cart overlay to reduce clutter and enhance usability on mobile. Discover how this change influenced key performance metrics.
+7.5% Conversion rate