A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Other
Winner
Sitewide button color update from yellow to green
+1.8% Clickthrough rate
Homepage
Inconclusive
Homepage category slider with lifestyle images
Adding large, image-driven tiles for key categories under the hero section aimed to boost engagement. Discover how this change impacted user interactions.
+2.3% Clickthrough rate
Landing Page
Inconclusive
Educational advertorial landing page boosts parent engagement and conversions
We tested an advertorial-style landing page to see if storytelling and educational content increase conversions from social traffic. Discover the impact of this approach on engagement and sales.
+2.3% Conversion rate
Homepage
Winner
Personalized homepage layout for returning visitors
Personalizing the homepage for returning visitors increased conversion rates and reduced bounce rates. Discover how these changes improved user engagement.
+39.3% Conversion rate
Product Page (PDP)
Inconclusive
Recently Viewed Products Section
A new "Recently Viewed" products section was added for returning visitors. Learn how this change impacted user engagement and conversion.
+1.0% Conversion rate
Product Page (PDP)
Winner
Enhanced Parent and Kid Testimonials Boost Trust
We added user-generated content with parent testimonials to the product pages. Here’s how those updates moved the needle on key metrics.
+15.0% Revenue per visitor (RPV)
Search & Navigation
Winner
Website footer and header redesign
We revamped the website footer to improve navigation and declutter the main menu. Learn how this change impacted key performance metrics.
-16.3% Conversion rate
Product Page (PDP)
Inconclusive
Moving Free Shipping Message Below Add to Cart
Adding a free shipping note under the Add to Cart button aimed to boost conversions by reducing purchase hesitation. See how this simple change impacted key metrics.
-0.2% Conversion rate
Product Page (PDP)
Winner
Inspiration Gallery on Custom PDP
Discover how adding a gallery of ready-made hat designs increased engagement and conversions by helping customers visualize customization options.
+6.3% Conversion rate
Collection Page (PLP)
Winner
Customer review-inspired FAQs on collection pages
Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
+8.4% Conversion rate
Product Page (PDP)
Inconclusive
Display Product Badges on Main Image
Updating product pages to show badges on the main image led to mixed results in conversion rates across devices. Discover the impact on user engagement and revenue.
-0.5% Conversion rate
Product Page (PDP)
Inconclusive
Adding Return Policy Link on Product Pages
Adding a return policy link to product pages aimed to reduce purchase anxiety and answer questions about returns before they become objections. See how it impacted conversions and user engagement.
-1.4% Conversion rate