A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Updated Desktop Experience
Desktop interface updates resulted in a 2.8% conversion decline and 5.6% RPV drop. See why the changes didn't resonate with users.
-2.88% (AOV) AOV
Product Page (PDP)
Loss Prevented
Product Page AOV-Focused Redesign
A product page redesign focused on increasing average order value lifted AOV by 19.7% but decreased conversion rate by 9.9%.
+19.70% (AOV) AOV
Cart
Inconclusive
Simplified Checkout Process
The checkout process was simplified with fewer steps and cleaner forms. See how these changes impacted conversion rate and bounce rate.
+0.5% Clickthrough rate
Product Page (PDP)
Inconclusive
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Cart
Inconclusive
Simplified Checkout Process
Simplifying the checkout lifted AOV by 9.9% and RPV by 8.9%, but conversion rate was flat at -1.0%.
-0.97% (CVR) CVR
Product Page (PDP)
Winner
Optimized Product Page
Product page optimization drove a 9.7% conversion rate lift and 12.6% RPV increase. See how layout and image improvements delivered strong results.
+2.59% (AOV) AOV
Other
Loss Prevented
Adjusted Pricing Strategy
A pricing strategy adjustment increased AOV by 7.4% but caused a 17.5% conversion rate decline. Learn about the trade-offs and key takeaways.
-17.47% (CVR) CVR
Product Page (PDP)
Winner
Enhanced Desktop Experience
The desktop experience was enhanced with improved navigation and visuals. See how add-to-cart rate lifted 7.1% and bounce rate dropped 4.7%.
+1.81% (ACR) ACR
Product Page (PDP)
Winner
Increased Average Order Value
Product page improvements lifted AOV by 6.4% and RPV by 7.5%. See how layout and CTA enhancements drove higher-value purchases.
+0.99% (CVR) CVR
Product Page (PDP)
Winner
Mobile Site Optimization
Mobile site optimization drove a 5.1% conversion rate lift and 7.9% RPV increase. Learn how performance and navigation improvements translated to more orders.
-3.79% (CVR) CVR
Search & Navigation
Inconclusive
Simplified Navigation Bar
Simplifying the navigation bar produced modest positive trends across conversion rate, AOV, and RPV, but none reached statistical significance.
+2.35% (CVR) CVR
Product Page (PDP)
Winner
Mobile Experience Optimization
Optimizing the mobile experience drove a 4.7% conversion rate lift, 5.9% more orders, and 5.79% revenue increase.
+4.69% (CVR) CVR