A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Inconclusive
Optimized Mobile Layout
Optimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
-3.28% (CTR) CTR
Product Page (PDP)
Winner
Simplified Product Page
Simplifying the product page produced a 26.5% conversion rate lift across all devices, with mobile up 54.7% and desktop up 25.6%.
-12.67% (CTR) CTR
Product Page (PDP)
Inconclusive
Enhanced Desktop Experience
Enhancing the desktop experience produced a modest 2.2% conversion rate lift and 1.0% add-to-cart gain, but results were inconclusive.
-0.36% (CTR) CTR
Product Page (PDP)
Winner
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+8.96% (CVR) CVR
Cart
Loss Prevented
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR
Cart
Winner
Mobile Checkout Optimization
Optimizing the mobile checkout flow drove a dramatic increase in conversion rate and doubled orders despite a visitor decline.
+0.00% (CVR) CVR
Product Page (PDP)
Inconclusive
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Cart
Inconclusive
Simplified Checkout Process
The checkout process was simplified with fewer steps and cleaner forms. See how these changes impacted conversion rate and bounce rate.
+0.5% Clickthrough rate
Collection Page (PLP)
Loss Prevented
Updated Category Link Design
Updating the category link design led to severe declines across all metrics, with conversion rate dropping 20.1% and RPV falling 26.3%.
-20.08% (CVR) CVR
Cart
Winner
Simplified Checkout Process
Simplifying the checkout process drove a 5.9% conversion rate lift and 5.8% more orders for AFTCO.
+5.88% (CVR) CVR
Product Page (PDP)
Inconclusive
Updated Desktop Experience
Desktop interface updates resulted in a 2.8% conversion decline and 5.6% RPV drop. See why the changes didn't resonate with users.
-2.88% (AOV) AOV
Product Page (PDP)
Winner
Optimized Product Page
Product page optimization drove a 9.7% conversion rate lift and 12.6% RPV increase. See how layout and image improvements delivered strong results.
+2.59% (AOV) AOV