Talk to a humanA/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Positive signal
A Condensed Product Gallery Shows a 24.0% Conversion Rate Lift
The product image gallery took up less space so the title, price and add-to-cart button showed sooner on mobile. See what happened across 4,788 visitors.
+24.0% Conversion rate
Product Page (PDP)
Positive signal
A Complementary Product Pop-Up Shows a 6.5% Conversion Rate Lift
Shoppers saw a pop-up suggesting a complementary product to add to their cart. See how it affected sales and order value over a 62-day test.
+6.5% Conversion rate
Product Page (PDP)
Inconclusive
Modern Image Carousel Controls Make No Clear Difference to Conversion Rate
Product pages got a taller image area and updated carousel controls. See how it changed conversion and add-to-cart rate across 84,028 visitors.
+1.1% Conversion rate
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+7.6% Add-to-Cart Rate
Product Page (PDP)
Inconclusive
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
+45.3% Add-to-Cart Rate (Desktop)
Search & Navigation
Inconclusive
A Customize Your Own Hat Button in the Navigation Shows Mixed Results on Conversion and Revenue
A "Customize Your Own Hat" button went into the main navigation on every page, linking straight to the customization collection. Here's how it changed clicks, orders and order value.
-13.5% Conversion rate
Homepage
Inconclusive
A Customer Content Carousel on the Homepage Shows Mixed Results on Conversion and Revenue
The homepage got a carousel of curated customer photos, videos and social posts. See how engagement and order value moved over 23 days.
+6.1% Conversion rate
Product Page (PDP)
Inconclusive
Product page redesign with updated fields boosts engagement and revenue
Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
+0.5% Conversion Rate
Homepage
Positive signal
HSA/FSA Eligibility Messaging on the Homepage Shows a 12.1% Conversion Rate Lift
The homepage hero and a promo banner told visitors they could pay with HSA/FSA funds. See how it changed conversion and revenue across 53,861 visitors.
+12.1% Conversion rate
Homepage
Positive signal
A Shop by Category Slider on the Homepage Shows a 4.9% Conversion Rate Lift
The homepage got a "Shop by Category" section with clickable images linking to the main product categories. See how 39,991 visitors responded over 42 days.
+4.9% Conversion rate
Other
Positive signal
Moving the Chat Pop-Up Away From Key Buttons Shows a 44.5% Conversion Rate Lift
The chat pop-up moved so it no longer covered add-to-cart, cart or checkout buttons on mobile and desktop. See what happened across 30,122 visitors.
+44.5% Conversion rate
Product Page (PDP)
Loss Prevented
Return Policy Information on Product Pages Cuts Conversion Rate 6.0%
Every product page got the return policy near the add-to-cart area to ease purchase doubts. The change lowered sales, and testing showed the cost.
-6.0% Conversion rate