A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Landing Page
Winner
Direct Purchase Option Boosts Football Landing Page Conversion Rates
The test added a Buy Now card on the landing page to simplify purchasing. See how this change impacted conversion rates.
+4.2% Conversion rate
Homepage
Winner
Replacing Recommended Product in the Buy Now Section
This case study explores the impact of replacing the Tactical Collar with the Collar Sleeve on the homepage. Discover how this change influenced key metrics like conversion and revenue.
+5.6% Conversion rate
Product Page (PDP)
Winner
Sticky Top Add to Cart Bar with Size Selector
Introducing a sticky Add to Cart bar increased engagement and conversion rates by keeping purchase options always visible. Read on to discover the impact.
+2.2% Add-to-cart rate
Landing Page
Winner
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)
Search & Navigation
Winner
Mobile Menu Redesign
The mobile menu redesign led to improved customer navigation, resulting in increased conversion rates and revenue. Discover the impact of visual collection displays on user engagement.
+10.3% Conversion rate
Product Page (PDP)
Inconclusive
Adding Category Links on Product Pages
Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.
+8.7% Clickthrough rate
Collection Page (PLP)
Winner
Two-Column Filters Layout
A new layout with a left sidebar for filters improved user engagement and conversion rates. Discover how these changes impacted the browsing experience.
+7.6% Add-to-cart rate
Collection Page (PLP)
Winner
Product Card Redesign
We redesigned product cards to simplify browsing and added a color selector. See how these changes affected user engagement and sales.
+1.5% Conversion rate
Search & Navigation
Winner
Navbar Redesign with Banner Color Testing
Improving the navbar layout and testing banner colors led to improved user engagement. Learn how these changes impacted key metrics.
+18.4% Add-to-cart rate
Collection Page (PLP)
Winner
Collection Page Redesign
We tested a new design for product pages to improve user engagement and sales. Discover the impact on key metrics.
+4.2% Conversion rate
Homepage
Winner
Adding Customer UGC to Homepage
Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
+2.1% Clickthrough rate
Cart
Winner
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR