A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Collection Page (PLP)
Winner
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate
Product Page (PDP)
Winner
Enhanced Product Image Layout
Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.
+11.9% Conversion rate
Product Page (PDP)
Inconclusive
Mobile Bottom Sticky Add-To-Cart Button
Implementing a sticky "Add to Cart" button on mobile increased the add-to-cart rate by 8.7%. Discover how this change impacted other key metrics.
+6.8% Add-to-cart rate
Collection Page (PLP)
Inconclusive
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate
Product Page (PDP)
Winner
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate
Product Page (PDP)
Winner
Sticky Top Add-To-Cart Button
Introducing a sticky Add to Cart button on mobile increased conversion rates by making it easier for users to purchase without scrolling.
-0.5% Add-to-cart rate
Homepage
Winner
Homepage Redesign Boosts Conversion Rates
We redesigned the homepage and added trust elements to boost user confidence. Discover how these changes improved engagement and conversions.
+66.42% (CVR) CVR
Product Page (PDP)
Inconclusive
Free Socks Promotion
Adding a free pair of socks to shoe purchases was tested to boost conversion rates. Discover the impact of this promotion on sales performance.
-0.61% (CVR) CVR
Product Page (PDP)
Winner
PDP Updates Drive a 17.9% Increase in Cart Additions
Updates to the product page layout and cart button visibility led to increased user engagement and purchases. Discover the key improvements and their impact.
+17.80% (ACR) ACR