A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Product Page (PDP)
Winner
Enhanced Customization Flow
We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
+15.1% Conversion rate
Search & Navigation
Winner
Navigation & Footer Redesign Boosts Desktop Engagement but Challenges Mobile Conversion
The navigation bar was redesigned to improve user engagement and browsing efficiency. Discover how these changes impacted conversions and user behavior.
-22.52% (CVR) CVR
Product Page (PDP)
Winner
Enhanced Mobile Product Customizer
The mobile customization flow was adjusted, resulting in increased conversion and add-to-cart rates. Discover the impact of these changes.
+2.98% (CVR) CVR
Cart
Winner
Redesigned mini cart boosts user engagement and checkout conversions
Discover how implementing a mini cart improved user engagement and increased checkout conversions by optimizing the shopping experience.
+3.6% Conversion rate
Cart
Winner
Trust Signals on Cart Page
Adding trust signals on the cart page led to an increase in conversions. Discover how these changes impacted user behavior.
+10.97% (CVR) CVR
Homepage
Winner
Streamlining Mobile Shopping by Removing Discount Banners
Streamlined the mobile shopping experience by removing distractions. Learn how this change boosted engagement and conversions.
+12.14% (CTR) CTR
Homepage
Winner
Enhanced Product Discovery with Badges
Badges were added to product cards to highlight key attributes. Discover how this change impacted user engagement and conversions.
+18.99% (CTR) CTR
Collection Page (PLP)
Winner
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate
Product Page (PDP)
Winner
Enhanced Product Image Layout
Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.
+11.9% Conversion rate
Product Page (PDP)
Inconclusive
Mobile Bottom Sticky Add-To-Cart Button
Implementing a sticky "Add to Cart" button on mobile increased the add-to-cart rate by 8.7%. Discover how this change impacted other key metrics.
+6.8% Add-to-cart rate
Collection Page (PLP)
Inconclusive
Displaying Collection Name
Adding the collection name to the top of the page aimed to improve customer navigation. Discover the impact on conversion rates and user engagement.
-1.0% Conversion rate
Product Page (PDP)
Winner
Enhanced Discount Price Styling
A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.
+3.0% Conversion rate