A/B Experiments
See the Tests That Generated $7.3M+ in Revenue
Explore real A/B tests and conversion experiments run for Shopify stores across multiple industries. Every test shown here includes actual data, implementation details, and measurable outcomes—no theoretical advice, just proven results.
Collection Page (PLP)
Loss Prevented
Enhanced Product Cards
Discover how redesigning product cards impacted user engagement and conversion rates. Learn about the changes and key insights from the test.
-1.0% Conversion rate
Homepage
Winner
Homepage Redesign Boosts Engagement and Conversions
We redesigned the homepage to improve user experience, resulting in higher conversion rates and engagement. Discover how these changes impacted key metrics.
+8.0% Conversion rate
Product Page (PDP)
Winner
Product Image Grid Layout on Desktop PDPs
Switching to a grid layout for product images on desktop PDPs showed improved conversion and add-to-cart rates. Learn how displaying images efficiently can enhance user experience.
+3.0% Add-to-cart rate
Cart
Winner
Mini Cart Redesign Boosts Conversion
We redesigned the mini cart overlay to reduce clutter and enhance usability on mobile. Discover how this change influenced key performance metrics.
+7.5% Conversion rate
Product Page (PDP)
Inconclusive
"Hand-Printed & Made with American Jobs" Badge
"Hand-Printed & Made with American Jobs" badge was added to product pages to highlight craftsmanship. Learn how this impacted customer engagement.
-2.4% Conversion rate
Landing Page
Winner
Direct Purchase Option Boosts Football Landing Page Conversion Rates
The test added a Buy Now card on the landing page to simplify purchasing. See how this change impacted conversion rates.
+4.2% Conversion rate
Homepage
Winner
Replacing Recommended Product in the Buy Now Section
This case study explores the impact of replacing the Tactical Collar with the Collar Sleeve on the homepage. Discover how this change influenced key metrics like conversion and revenue.
+5.6% Conversion rate
Product Page (PDP)
Winner
Sticky Top Add to Cart Bar with Size Selector
Introducing a sticky Add to Cart bar increased engagement and conversion rates by keeping purchase options always visible. Read on to discover the impact.
+2.2% Add-to-cart rate
Landing Page
Winner
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)
Search & Navigation
Winner
Mobile Menu Redesign
The mobile menu redesign led to improved customer navigation, resulting in increased conversion rates and revenue. Discover the impact of visual collection displays on user engagement.
+10.3% Conversion rate
Product Page (PDP)
Inconclusive
Adding Category Links on Product Pages
Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.
+8.7% Clickthrough rate
Collection Page (PLP)
Winner
Two-Column Filters Layout
A new layout with a left sidebar for filters improved user engagement and conversion rates. Discover how these changes impacted the browsing experience.
+7.6% Add-to-cart rate